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About the Role
Own Pronto's mining go-to-market voice end to end, including positioning, brand, website, events, collateral, content, social media, and press relations. The goal is to establish Pronto's autonomy story as the most credible in the mining industry, support business development with necessary assets, and build the marketing function from the ground up. This role requires a hands-on approach, acting as a player-coach as the team develops.
Responsibilities
- Develop positioning and messaging with a unified narrative for both corporate decision-makers and site operators, focusing on cost per ton-km, utilization, deployment speed, safety, and OEM independence.
- Manage the brand and website, including overseeing the refresh with design agencies and owning site content, case studies, product pages, video library, sales decks, and template systems.
- Plan and execute the annual events calendar and budget for the mining show circuit across multiple regions (LatAm, NA, MEA, Europe), including booth design, demo content, and pre/post-show follow-up, aiming to replace current ad-hoc event management with a repeatable playbook.
- Create collateral and demo content such as brochures, one-pagers, site videos, and customer references, coordinating shoots at live sites with customer permission.
- Manage communication channels including Pronto's LinkedIn and other social media platforms, blog, press, industry media relationships, trade-press interviews, and thought leadership content for the leadership team.
- Build the marketing function by managing the budget, establishing an agency/vendor bench, defining a working rhythm with design and business development teams, and making the first key hires.
- Extract stories and proof points from engineering, operations, and customer interactions.
- Hold business development and leadership accountable to the established messaging.
Requirements
- 10-15+ years of B2B marketing experience, with a significant portion ideally in heavy equipment, mining, industrial technology, or autonomy.
- Experience building a marketing function or serving as the first marketer in a growth-stage industrial company.
- Comfortable performing the work directly before delegating tasks.
- Proven track record across brand management, events, and content creation.
- Strong writing skills.
- Proficiency working with agencies and in-house design teams.
- Comfortable navigating the industry's trade show circuit and engaging with trade press.
- Experience in target companies such as Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight.
- Experience in growth-stage industrial tech companies like Boston Dynamics, Built Robotics, Dusty, Skydio.
- Experience in mining-focused agencies or trade media.
- Pedigree includes being an early marketing hire at a hardware/autonomy scale-up, or experience in marketing/communications for a mining OEM or major company (e.g., Rio Tinto, Freeport, BHP).
Skills
- Industrial storytelling
- Brand and creative direction
- Event and program execution
- Content and channel operations
- Cross-functional collaboration
- Budget management
- Agency and vendor management
- Public relations
- Social media management
- Content creation
- Website management
- Sales enablement
Location
- San Francisco
Work Type
- Onsite
- Full-time
Experience Level
- 10-15+ years
- Senior
Salary/Compensations
- $170,000 - $230,000 per year
Benefits
- Medical, Dental, Vision, Disability, and Life Insurance
- Flexible Spending Account / Health Savings Account Options
- 401(k)
- Equity awards
- Sick Time
- Unlimited Flexible Time Off
- Paid Holidays
- Paid Parental Leave
- Pre-Tax Commuter Benefit Plan
- Team lunch in our SoMa office every Tuesday and Thursday
About the Company
- Pronto AI is a global leader in commercializing autonomous vehicle (AV) technology, deploying Autonomous Haulage Systems (AHS) in mines, quarries, and construction sites worldwide.
- The company's mission is to make mining operations safer, smarter, and more efficient through cutting-edge technology.
- Pronto AI is working towards becoming the world's first profitable AV technology company.
- The company values Truth, Passion, and Trust.