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About the Role
The Senior Product Marketing Manager will shape Aquatic Informatics’ growth strategy and strengthen how we bring our products, solutions, and value proposition to market. This strategic and cross-functional role operates at the intersection of Product, Sales, Services, Customer Success, and Marketing, turning customer and market insight into differentiated positioning, leading go-to-market initiatives, equipping commercial teams, and improving solution launches and growth.
Responsibilities
- Lead go-to-market strategy for new products, capabilities, solutions, and market initiatives from planning through launch and post-launch optimization.
- Develop a deep understanding of customers, buyers, industries, competitors, and market dynamics.
- Create and refine differentiated positioning, messaging, value propositions, and persona-based narratives.
- Equip Sales with sales plays, pitch narratives, battlecards, competitive guidance, objection-handling materials, customer stories, and other tools.
- Partner with Campaign and Content teams to translate market strategy into integrated programs.
- Bring Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders together around clear priorities, repeatable go-to-market frameworks, measurable objectives, and coordinated execution.
- Turn customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
- Mentor other marketers and help strengthen the organization’s product-marketing capabilities, standards, and best practices.
Requirements
- Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or related field.
- Demonstrated experience developing segmentation, positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
- Proven experience leading measurable product or solution launches and partnering with enterprise Sales teams through complex buying processes.
- Demonstrated ability to analyze customer, market, competitive, pipeline, revenue, or product data and present strategic recommendations to senior or executive stakeholders.
- Demonstrates strong leadership, conflict resolution, and communication skills, with the ability to navigate challenging situations, foster collaboration, and build alignment across diverse teams and stakeholders.
Location
- Vancouver
- Remote (US or Canada)
Work Type
- Hybrid
- Remote
Experience Level
- Senior
Education Level
- Bachelor’s degree in business, engineering, science, or another relevant technical field.
Salary/Compensations
- CAD $125,000-$150,000 annually
- Eligible for bonus pay
Benefits
- Flexible working arrangements
- Professional onboarding and development opportunities
- Career coaching and development opportunities
- Paid time off
- Medical/dental/vision insurance
About the Company
- Aquatic Informatics, a Veralto company, is a mission-driven software company that organizes the world’s water data to make it accessible and useful.
- We provide software solutions that address critical water-data management, analytics, and compliance challenges for the rapidly growing water industry.
- Our solutions range from software for individual users and hosted services to enterprise-wide national systems.
- Aquatic Informatics, independent thinking, initiative, teamwork, quality, and a sense of humor come together in a culture where purpose meets possibility.
- The work we do helps make a real difference for the world’s valuable water resources, while giving you opportunities to own your ambition and grow your career.
- Aquatic Informatics is part of the Water Quality segment of Veralto, a global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods.
- When you join Veralto’s global network, you join a culture where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you can deepen your skills, pursue your ambitions, and grow your career.
- Together, we’re Safeguarding the World’s Most Vital Resources™.
Equal Opportunity
- At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.
- Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.