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About the Role
Gusto is seeking a seasoned performance marketer to lead execution across paid social and emerging acquisition channels. This role involves testing new platforms, formats, and tactics to identify scalable strategies. It sits at the intersection of performance marketing, channel experimentation, and AI-powered workflow design, with direct accountability for pipeline and revenue targets.
Responsibilities
- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns.
- Manage significant, multi-million dollar budgets, including campaign pacing, forecasting, and budget analysis.
- Apply and refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles.
- Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations.
- Lead creative strategy and testing at scale, briefing creative studios and agencies, structuring experiments, and interpreting data.
- Align with the Brand and Influencer team to run the organic-to-paid feedback loop.
- Use AI tools consistently in workflow for campaign briefs, copy variants, audience research, and building reusable systems.
- Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices.
- Identify, test, and validate new digital media channels and formats beyond core paid social.
- Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns.
- Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion.
Requirements
- 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization.
- Deep expertise in paid social and a track record of testing and scaling new channels.
- Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok).
- Deep, hands-on, in-platform execution experience (campaign builds, audience/targeting strategy, creative testing, bid/budget management).
- Significant budget responsibility and a track record of driving measurable pipeline impact.
- Strong creative strategy and testing instincts; ability to structure tests, distinguish learnings from results, and translate performance data into creative direction.
- AI-fluent in practice, using AI tools consistently in day-to-day workflow to accelerate briefs, copy, and analysis.
- Track record of implementing AI-driven efficiencies for your team.
- Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy and advocate for channel needs.
- Ability to work effectively alongside brand, web, and comms partners.
- Analytical and data-driven with a clear point of view on attribution in imperfect measurement environments.
- Comfort communicating paid social's contribution to business outcomes.
Skills
- Paid social
- Channel experimentation
- AI-powered workflow design
- Performance marketing
- Meta
- Quora
- TikTok
- Budget management
- Forecasting
- Attribution modeling
- Creative strategy
- Data analysis
- AI tools
- Google Demand Generation campaigns
- ChatGPT ads
Location
- Denver
- San Francisco
- New York City
Work Type
- Hybrid
Experience Level
- 7+ years
Salary/Compensations
- $109,000 - $133,000/yr in Denver
- $132,000 - $161,000/yr for San Francisco and New York
Benefits
- Competitive base pay
- Benefits
- Equity (RSUs)
About the Company
- At Gusto, we're on a mission to grow the small business economy by handling payroll, health insurance, 401(k)s, and HR.
- We support more than 500,000 small businesses nationwide.
- We are building a workplace that reflects the people we serve.
- AI is a fundamental part of how work gets done at Gusto.
- All full-time employees receive competitive base pay, benefits, and equity (RSUs).
Equal Opportunity
- Gusto is proud to be an equal opportunity employer.
- We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
- Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.
- Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
- If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.