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About the Role
We’re looking for a hands-on, creative marketer who can raise our schools’ profile in the neighborhoods we serve and online. You’ll create most of our content yourself and build a roster of photographers, videographers, and designers to bring in when a project calls for it.
Responsibilities
- Drive family inquiries through paid and organic campaigns, including Google Ads, Meta Ads, retargeting, SEO, AEO, Niche, and directories.
- Build and manage email drip campaigns and event emails.
- Track campaign performance using GA4, Google Search Console, Google Ads, Meta Ads, and Niche.
- Partner with the Admissions team on admissions cycles, events, and pipeline needs.
- Ensure website inquiries flow correctly into Ravenna and HubSpot.
- Concept, film, edit, caption, and publish short-form video and social content for both schools on Instagram, Facebook, LinkedIn, X, and YouTube.
- Maintain a cadence of at least three posts per week.
- Respond to comments, messages, and reviews, and escalate them when needed.
- Capture day-to-day photo and video content and manage freelance creatives for major campaigns.
- Find creative ways for our schools to be seen and felt in downtown neighborhoods through local partnerships, community activations, print and out-of-home advertising, and branded materials.
- Grow word-of-mouth through parent ambassadors and community voices.
- Design signage, collateral, digital assets, and listings for community and school events.
- Build local press relationships and pitch stories.
- Serve as the day-to-day contact for external marketing partners.
- Own both school websites, updating admissions pages, events, landing pages, and calls to action.
- Improve website navigation and conversion over time.
- Own the marketing calendar across all channels.
- Lead a monthly storytelling meeting with the Associate Directors of Admissions and Heads of Division.
- Maintain a searchable photo and video library from faculty submissions.
- Hold quarterly faculty workshops on capturing usable content and following privacy guidelines.
- Ensure all content respects student privacy, family permissions, and brand standards.
Requirements
- 4–6 years of experience in marketing, content creation, social media, or digital marketing.
- A portfolio of short-form video, social content, and designed assets.
- Hands-on experience planning, running, and optimizing paid campaigns on Google Ads and Meta Ads, including managing budgets and using data to improve results.
- Comfort working with data: reading reports in Google Analytics and ad platforms, tracking leads and conversions, and turning insights into action.
- Creative ideas for building a brand’s presence in a local community.
- Hands-on skill with Adobe Creative Suite (Photoshop and video editing) or similar tools.
- Experience managing a website in Webflow, WordPress, or a similar CMS.
- Experience finding, hiring, and managing freelance creatives.
- Strong writing, editing, and storytelling skills.
- Organizational skills to manage two schools, multiple channels, and deadlines.
- Experience working in or marketing a school (Nice to Have).
- Familiarity with the NYC independent school landscape (Nice to Have).
- Experience with email marketing platforms and CRMs, such as HubSpot (Nice to Have).
- Spanish or Mandarin language skills (Nice to Have).
Skills
- Brand Marketing
- Digital Marketing
- Website Management
- Content Creation
- Creative Production
- Paid Campaigns (Google Ads, Meta Ads)
- SEO
- AEO
- Niche
- Email Marketing
- GA4
- Google Search Console
- HubSpot
- Social Media Content Creation (Instagram, Facebook, LinkedIn, X, YouTube)
- Video Editing
- Photography
- Graphic Design
- Community Activations
- Print Advertising
- Out-of-Home Advertising
- Webflow
- WordPress
- Adobe Creative Suite
- Project Management
- Data Analysis
- Storytelling
Location
- New York, NY
Work Type
- Onsite
Experience Level
- 4-6 years
About the Company
- Pine Street School and Battery Park Montessori are two downtown New York City independent schools in the Green Ivy Schools family.
- Together we serve children from age one through eighth grade.
- Our programs are globally minded, language-rich, and deeply intentional, and our communities are warm.
Equal Opportunity
- Equal opportunity employer.