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About the Role

The Senior Manager, Growth Marketing for ICE Fixed Income and Data Services (FIDS) is responsible for developing and executing global marketing programs, with a focus on North America and European markets. This role involves interpreting go-to-market strategies to create key assets and orchestrate campaigns across paid, owned, and earned media to achieve marketing and sales objectives.

Responsibilities

Form and deliver multi-channel integrated marketing programs for ICE’s Fixed Income and Data Services business, to reach and credibly engage top tier global financial firms.
Build coherent and impactful marketing programs that convey key message pillars and proposition, highlights unique capabilities and strengths.
Plan and activate a coherent program of paid, owned and earned marketing activities to reach, engage, nurture, convert and or retain targeted customers and market segments.
Lead the production delivery of key campaign assets - such as display ads, emails, social tiles and copy, website pages and product or solution material, plus field event materials.
Work closely and coordinating with marketing specialists and teams across content, creative, digital, social and paid media.
Produce Sales materials such as pitch decks, brochures and factsheets, emails, product notifications and social media posts.
Track and report marketing activity performance metrics and KPIs, using effective data, visualization and analysis.
Ensure and support process tools, workflows, processes and protocols are followed and maintained including recording of tasks, legal compliance, with frequent updates and open communication.
Coordinate and manage multiple tasks, prioritizing based on importance and delivery deadlines.
Align with stakeholders to understand key business goals and priorities, and define relevant associated marketing outcomes.
Continuously develop market and customer insight, ICE product knowledge and marketing skills, including effective use of AI tools.

Requirements

Experienced campaign planning and execution leader.
Fluent in multi-channel and multi-touch marketing techniques to reach and engage top tier financial services firms in North America and Europe.
Experienced marketing high value enterprise solutions with long term client relationships.
Highly productive and delivery focused, willing and able to lead and directly implement campaigns from asset production to media activation and performance reporting.
Able to work independently and with a network of in-house marketing specialists and teams.
Performance-driven able to gather, interpret and present key metrics and ROI.
Sound judgement in fast-paced, sometimes ambiguous setting.
Proactive, enthusiastic and entrepreneurial mind-set, with constant curiosity to learn.
Prolific, confident and coherent communicator.

Skills

Social media
Video
Email marketing
Paid advertising
Content marketing
Creative services
Digital marketing
Social media marketing
Paid media
Data analysis
AI tools

Location

New York

Work Type

Full-time

Experience Level

Senior Manager

Education Level

College degree in Marketing or related subject, or equivalent professional qualifications.

Salary/Compensations

$140,000 - $200,000 USD

Benefits

Healthcare coverage (medical, dental and vision)
401(k) plan
Life insurance
Time off
Paid leave for qualifying circumstances

About the Company

ICE Fixed Income and Data Services (FIDS) is a business segment of Intercontinental Exchange.