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About the Role

The Social Media Manager oversees the operational planning, establishment, execution and evaluation of ongoing and sustainable social media communications. The manager produces relevant content for various social media sites for targeted audiences and provides leadership to staff and students who contribute content. The Social Media Manager ensures that all online venues are updated and maintained consistently to maintain the College’s positive online presence. The manager educates and trains the Hartwick community on proper use of social media and online communications, and serves as the subject matter expert on social media.

Responsibilities

Builds and manages Hartwick’s social media profiles and presence, including Facebook, Instagram, X, LinkedIn, TikTok and other social media platforms.
Manages and creates daily content and updates content calendars for all social channels while maintaining brand consistency.
Monitors, listens and engages in social media discussions about Hartwick, and moderates as needed.
Connects with colleagues across campus to discover social media content and create subsequent still and moving images.
Is available for evening and weekend work to capture campus life and beyond.
Completes other duties, as assigned.
Supports paid social and digital advertising campaigns.
Develops messaging and content that increases engagement and builds conversations around the College and our content with multiple audiences.
Broadens Hartwick awareness by connecting audiences to content that speaks to their needs, in channels where they are present and engaged.
Motivates prospective students by highlighting Hartwick’s vibrant campus life, and using social media to support them through the process.
Galvanizes internal audiences by celebrating them on Hartwick social media channels and creates alumni ambassadors by using social media as a way to keep them connected.
Implements social media strategy with appropriate metrics that are part of the annual digital marketing plan for Hartwick College.
Conveys ROI by showing engagement and referrals to the website.
Evaluates social media analytics and generates reports to drive continuous improvement, track growth and engagement.
Hires, supervises, mentors, and edits work of student interns and/or student volunteers who will help produce content.
Creates and manages the cross-campus social media user group.
Develops and shares Social Media expertise.
Follows trends in social media to stay current on changes and new approaches, including developments and opportunities from artificial intelligence.
Evaluates new platforms and determines viability for use.
Serves as a social media advisor for campus.
Collaborates and supports Hartwick Departments, Key Stakeholders and Initiatives.
Supports College-wide Crisis Communications via social media platforms.
Collaborates with Enrollment Management and Marketing colleagues to produce recruitment-centric communications and posts.
Collaborates with College Advancement and Marketing colleagues to produce donor and alumni centric communications and posts.
Collaborates with colleagues to support the College's Life Balance market position and its FlightPath approach to education.
Participates in major campus events, including Welcome Weekend, True Blue Weekend, and Commencement Weekend.
Complies with all applicable College, Federal, State, local and associational laws, rules and regulations.
Acts as a representative of the College, expected to comport themselves in a professional manner at all times, both on and off campus.

Requirements

Minimum requirement is experience coordinating social media for commercial, industrial and/or higher education entities.
Experience working in complex organizations.
Expert knowledge of established social media platforms (Facebook, X, YouTube, Instagram, Snapchat, LinkedIn, etc.) and emerging social media channels.
An ability to engage a variety of audiences.
A strong understanding of Facebook's business and ad manager platforms.
A strong understanding of the difference between organic and paid social activity, and how to leverage them.
Experience in capturing and making analytics actionable.
Experience in social media paid advertising and beyond.
Self-starter and creative, innovative thinker who can contribute out-of-the-box ideas and strategies.
Excellent writing and editing skills with an ability to adapt voice and tone to varying audiences.
Must show flexibility in writing styles, including professional voice and creative approach to social media content.
Proven professional experience managing multiple social media sites and communities for higher education, business, political or other clients with measurable success.
Exceptional communication skills, verbal, written and visual.
Specific vision abilities required by this job include close vision and the ability to see color.
Employment at Hartwick College is contingent upon a successful background check on every new employee.
Candidates to whom an offer of employment is made will be required to sign a Release of Information Form authorizing the College to conduct a thorough background check.

Skills

Social media communications
Content creation
Leadership
Online presence management
Social media training
Subject matter expertise on social media
Monitoring and responding to posts, comments, messages
Creation of engaging multimedia content
Brand representation
Participation and involvement promotion
Campus event coverage
Paid social and digital advertising support
Social media analytics
Reporting
Mentoring
Social media strategy implementation
Trend analysis
Platform evaluation
Crisis communications
Recruitment-centric communications
Donor and alumni centric communications
Adobe Photoshop
DSLR camera operation
Digital video shooting
Adobe Premiere editing
Wordpress
Email campaign platforms

Location

Oneonta, New York

Work Type

Full-time
Onsite

Experience Level

Professional experience

Education Level

Bachelor’s degree preferred

Salary/Compensations

$62,400

Benefits

Health benefits to domestic partners of employees
Flexible scheduling
Opportunities to engage in athletic and cultural events (concerts, exhibits, and lectures)
Tuition benefits for eligible employees and their dependents

About the Company

Hartwick operates as a community of learners where there is a very real sense of belonging and connection.
All positions at Hartwick contribute to the education and development of students with the opportunity to see the impact on future leaders—what you do at Hartwick really matters.
An independent, residential liberal arts college enrolling approximately 1,100 full-time undergraduates.
The College features a general education curriculum designed to give every student a flexible, individualized learning experience that integrates coursework, co-curricular activities, and work experience to cultivate their distinctive strengths and prepare them for the future.
Our beautiful 425-acre campus is located in the scenic Susquehanna River valley in Oneonta, New York—a charming town near the northern foothills of the Catskill Mountains.

Equal Opportunity

Hartwick College prohibits discrimination on the basis of sexual orientation/preference and gender identity/expression and is an Equal Opportunity Employer, committed to broadening “the understanding, awareness, and appreciation of diversity among all members of the Hartwick community.”
Women, minorities, and other underrepresented groups are especially encouraged to apply.
Hartwick College is committed to providing a safe and secure educational and employment environment.
Hartwick College is committed to a diverse candidate pool, values an inclusive workforce and workplace environment, and wishes to minimize or eliminate the impact of implicit bias during the search and hiring process.