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About the Role
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360 degree campaigns.
Responsibilities
- Execute brand strategy for designated brands.
- Develop product and packaging initiatives.
- Implement pricing strategies.
- Plan and execute integrated marketing communication and media plans.
- Provide recommendations for integrated commercial plans.
- Support the development and execution of marketing plans to meet revenue, profit, and sharing objectives.
- Monitor performance of marketing plans.
- Develop integrated marketing communications and 360-degree campaigns based on consumer insights, brand strategy, and positioning.
Requirements
- Minimum 3 years of work experience in Marketing or Brand Management.
- CPG experience is an asset.
- Delivering results.
- Marketing experience, preferably in the fast-moving consumer goods sector.
- Understanding of our brands and business with a clear understanding of our consumers.
- Ability to deliver results autonomously and influence stakeholders.
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen.
- Ability to present a story in an inspiring and convincing manner.
- Project management from design to completion with an action orientation.
Skills
- Marketing
- Brand Management
- Consumer Insights
- Brand Strategy
- Positioning
- Integrated Marketing Communications
- Media Plans
- Pricing Strategies
- Project Management
- Analytical Skills
- Creative Mindset
- Commercial Acumen
- Strategic Acumen
Location
- Toronto
Work Type
- Hybrid
- Regular business hours, Monday - Friday
Experience Level
- Minimum 3 years work experience
Education Level
- Undergraduate degree in Business / Marketing
Salary/Compensations
- $76,800 to $96,000 CAD
- Eligible to participate in a highly competitive bonus program with a target of 8% with the possibility for overachievement based on performance and company results.
Benefits
- Health insurance
- Wellness and family support programs
- Life and disability insurance
- Retirement savings plans
- Paid leave programs
- Education related programs
- Enhanced vacation and holiday entitlements
About the Company
- With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada.
- Many of our iconic brands are ranked first, second or third in their categories.
- Our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario.
- A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone.
- We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies.
- Our community of more than 2,683 employees is present across Canada and our head office is in Toronto.
- Passion and dedication characterize our Company.
- We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity.
- In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.
Equal Opportunity
- Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.