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About the Role
AMC Global Media is seeking a Manager - Marketing Strategy to join the Brand & Integrated Marketing Strategy team in New York, NY. This role will partner with the marketing team to develop and execute title-specific go-to-market strategies across various channels.
Responsibilities
- Partner with the broader marketing team to develop and execute title-specific go-to-market strategies across paid media, digital, social, linear, OOH, and experiential channels.
- Determine the appropriate creative assets and messaging for specific media placements, ensuring the campaigns reflect the title’s positioning, audience strategy, fan conversations, and marketing priorities across all consumer touchpoints.
- Manage the day-to-day execution of approved paid and owned media campaigns, including campaign setup, trafficking/implementation, ongoing maintenance, and coordination with internal teams and agency partners.
- Work with Directors and VPs to develop campaign briefs, presentations, and go-to-market plans in collaboration with internal teams and external agencies.
- Coordinate campaign deliverables, timelines, approvals, and asset needs across internal and external partners to keep campaigns moving forward.
- Communicate campaign plans, progress, performance, and key updates to cross-functional teams and leadership.
- Support additional title-marketing initiatives and team priorities as needed.
Requirements
- 3–5+ years of marketing experience across traditional and digital media; television, streaming, entertainment, or content marketing experience preferred.
- Hands-on experience executing paid social and/or digital media campaigns, including platforms such as Meta and TikTok.
- Experience working with creative assets, media placements, campaign setup, and ongoing campaign optimization.
- Understanding of marketing and media KPIs and how performance data can inform campaign decisions.
- Understanding of brand positioning, audience strategy, and how those strategies translate into campaign execution.
- Familiarity with creative development and production across digital, social, print, OOH, and video.
- Strong project-management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent verbal, written, and interpersonal communication skills.
- Resourceful and comfortable taking ownership of projects and moving work forward independently.
- Proficiency in Airtable, Microsoft Word, Excel, and PowerPoint.
- Creative and results-oriented, with strong attention to detail.
- Curious, collaborative, and eager to learn.
Skills
- Paid media
- Digital media
- Social media
- Linear media
- OOH media
- Experiential marketing
- Creative asset management
- Messaging strategy
- Campaign execution
- Campaign setup
- Campaign trafficking
- Campaign optimization
- Marketing KPIs
- Media KPIs
- Brand positioning
- Audience strategy
- Creative development
- Creative production
- Project management
- Organizational skills
- Communication skills
- Airtable
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- 3-5+ years
Salary/Compensations
- $80,000 - $85,000
Benefits
- Medical
- Dental
- Vision
- Prescription Drug Coverage
- 401k Plan
- Wellness Program
- Life Insurance
- Tuition Reimbursement
- Paid Time Off
- Paid Parental Leave
- Adoption Services
About the Company
- AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.
- We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere.
- Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films.
- The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.
Equal Opportunity
- The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.