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About the Role

As the Director of Social, Content & Creators for Harry’s, you will lead the creation and execution of innovative strategies that differentiate and elevate our brand in a loud and competitive online marketplace. This role requires you to manage and synergize our social media approach, creator marketing, and sponsored collabs to make Harry’s a brand people root for. You will be instrumental in driving the strategic planning for our channels, ensuring they align with our brand values, messaging, and meet our ambitious goals to be the world’s most honest men’s grooming brand. You’ll inherit existing franchises (like Harry’s Tub and The Harry’s), with the opportunity to concept completely new ones, and work closely with our Social Impact team to help men access mental health care.

Responsibilities

Develop and implement comprehensive content strategies that integrate social media, creator collaboration, and storytelling to increase brand awareness.
Ideate and execute social-first activations.
Craft and execute creator strategies that effectively entertain, expanding brand reach and authenticity.
Oversee the strategy for all social media channels (Instagram, Tiktok, YouTube, LinkedIn), ensuring content aligns with Harry's brand voice, our core customer, and business goals.
Leverage analytics to optimize engagement and growth.
Define and iterate on how Harry’s will show up in all content mediums and comms channels, partnering with our Creative Director to define voice, guidelines, and visual style for content.
Define the right mix of top-of-funnel content, focused on entertainment.
Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards.
Lead team of people who are developing content ideas, contracting with creators and agencies to develop and produce content.
Manage external relationships with production houses, creative agencies, and talent.
Act as the primary point of contact for all external communications and campaign management.
Lead and mentor a growing team, dedicated to managing our social channels, producing content, and keeping Harry’s top of mind online.
Set clear team goals, manage workload, and drive professional development.
Build a culture constantly learning, brainstorming content ideas & sometimes creating, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms.
Monitor and analyze the effectiveness of content to constantly refine approaches.
Own all social reporting and analytics, always making the case for social’s key role in Harry’s brand growth.
Set goals as relates to creators and social reach.
Allocate and manage a dedicated budget to drive best overall outcomes.

Requirements

8-10 years making creative, share-worthy content, equipped with extensive experience in managing high-impact social and creator campaigns.
Proven track record of commissioning/executive producing highly engaging video content across social channels.
Expertise includes strategic oversight of agency partnerships and building cross-functional relationships.
Thrive in fast-paced environments and possess a keen ability to anticipate trends and consumer behaviors.
Ability to clearly understand and articulate why a piece of content is working, quickly building and iterating on even better content.
Passion for creating memorable and impactful communication matched by your ability to anticipate and adapt to shifting consumer and technology trends.
Scrappy, forward-thinking, and naturally think outside of the box.
Experience setting strategy, driving measurement, managing small teams with a common vision.

Skills

Social Media Management
Content Strategy
Creator Marketing
Video Production
Agency Management
Team Leadership
Performance Measurement
Budget Management
Trend Anticipation
Consumer Behavior Analysis

Location

Remote

Work Type

Full-time

Experience Level

8-10 years

Salary/Compensations

$160,000 - $210,000

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from our family of brands

About the Company

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie.
We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo.
Our mission is to “Create Things People Like More.”
We got our start in 2013 when our co-founders created Harry's.
Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.
We take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today.
As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.
We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible.
We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

Equal Opportunity

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives.
We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals.
We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws.
Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.
It is important to us that every candidate has a positive and safe experience with Mammoth Brands.
Please be aware of the possibility of fictitious job openings, consulting engagements, and employment offers that are designed to collect personal information or charge fees for recruitment or training services.
Mammoth Brands will never charge any application, processing, or training fee at any point in our hiring process.
Every genuine opportunity we have will be listed on our careers page.
If something ever feels off, trust your instincts and don't hesitate to reach out to us directly to verify.