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About the Role
WPP Media is seeking an experienced media professional to lead OOH activation and investment in Toronto. This role involves managing client relationships, driving investment strategies, negotiating with partners, and mentoring a team. It requires a blend of media strategy, commercial negotiation, and operational leadership.
Responsibilities
- Oversee and drive the development of comprehensive media investment recommendations across all formats of OOH.
- Secure competitive pricing, added value, and priority placement for clients.
- Cultivate and manage senior-level relationships with major OOH vendors.
- Lead Joint Business Partnerships (JBPs) and discover first-to-market opportunities.
- Direct, develop, and mentor junior team members, managing bandwidth and delegating responsibilities.
- Oversee campaign workflows from buy creation and traffic instructions through to billing reconciliation.
- Own the end-to-end financial integrity of client accounts, leading reconciliations and resolving billing disputes.
- Partner closely with Strategic Planning, Ad Operations, and Client Leadership teams.
- Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.
- Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs).
- Translate campaign data into actionable strategic recommendations for executive client presentations.
- Identify and implement process improvements, standardization, and automation across the activation team.
Requirements
- 4–6+ years of progressive media buying, planning, or investment experience within an advertising agency, with dedicated leadership in OOH media.
- Proven track record of managing, mentoring, or directly guiding junior planners, buyers, or coordinators.
- Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.
- Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.
- Proven background negotiating large-scale OOH packages with Canadian media sales houses.
- Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to VP/Director-level client stakeholders.
- Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.
Skills
- OOH Media
- Media Investment
- Client Relationship Management
- Partner Negotiation
- Team Mentorship
- Operational Governance
- Financial Accountability
- Cross-Functional Collaboration
- Audience Analytics
- Process Optimization
- MediaOcean
- COMMB
- Vividata
- Presentation Skills
Location
- Toronto
Work Type
- Hybrid
Experience Level
- Manager
- 4-6+ years
Salary/Compensations
- $45,000—$95,000 CAD
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.