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About the Role
This role connects product, design, UX, and creative into a cohesive live service experience, defining how products feel, function, and evolve across gameplay, monetization, UI/UX, service design, and visual identity. The ideal candidate understands product end-to-end, including player behavior, game mechanics, monetization, UX/UI, visual direction, live service optimization, and audience localization for Western markets. This position requires strategic operation with strong creative and design judgment at a detailed execution level.
Responsibilities
- Defining the overall creative vision and product direction
- Overseeing UI, UX, visual identity and player experience
- Guiding product and service design decisions across live mobile products
- Evaluating game mechanics, progression systems and monetisation flows
- Building cohesive product experiences aligned to Western user expectations
- Leading and mentoring multidisciplinary creative and design teams
- Working closely with product, development and leadership teams
- Helping shape the long term creative and cultural identity of the UK studio
Requirements
- Product and service design thinking
- Strong creative and visual judgement
- Deep UX and UI understanding
- Strategic product vision
- Experience working on live digital or mobile products
- Strong leadership and communication skills
- Ability to think holistically across Product × UX × Creative × Audience × Commercial Experience
- Initially managing a core creative and product team of approximately 8 people
- Growing to oversee a wider team of 12–15
- Working directly with senior international leadership
- Helping build the long term UK studio culture and capability
Skills
- Player behaviour and engagement
- Game mechanics and progression systems
- Monetisation flows
- UX and interface design
- Visual direction and creative identity
- Live service optimisation
- Audience localisation for Western markets
Location
- London
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- 85000 - 125000 GBP Per annum
About the Company
- Building a new UK based studio backed by one of Asia’s most successful digital entertainment companies.
- Strong heritage in avatar based digital worlds, live service mobile experiences and community driven products.
- Significant international success across Asia, now expanding into UK, European and North American markets.
- The company has built one of Asia’s leading digital avatar and virtual lifestyle ecosystems, generating hundreds of millions in annual revenue and building highly engaged user communities across mobile platforms.
- Products combine gaming, social interaction, personal expression and digital lifestyle experiences, creating immersive virtual environments that evolve alongside real world culture, events and trends.
- Investing heavily into the Western market opportunity, beginning with the launch of a London based creative and product studio.
- The UK studio will play a central role in localising existing live products for Western audiences, reimagining UX and creative experiences for UK and US users, developing new products for international growth, and building a scalable creative and product organisation in Europe.