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About the Role
As a B2B Product Marketing Manager for RingGo, you will own the positioning, messaging, and go-to-market strategy for the UK market. This role involves creating impactful sales materials and ensuring businesses recognize our comprehensive offerings, collaborating closely with sales, product, CRM, and central marketing teams.
Responsibilities
- Own RingGo's B2B positioning and messaging, crafting a compelling story that sets us apart in the UK market.
- Build and maintain a robust sales toolkit, including pitch decks, one-pagers, battle cards, talk tracks, objection handling, and customer-facing materials.
- Transform product updates and pricing changes into clear sales narratives and engaging customer communications.
- Collaborate to reach diverse business segments, from freelancers and small businesses to larger fleets, focusing on continuous growth.
- Partner with CRM and lifecycle teams on campaigns for the existing RingGo business base to drive onboarding, adoption, retention, and expansion.
- Work cross-functionally with demand generation, digital, web, and SEO teams to ensure RingGo's business offer is visible and converts effectively online.
- Conduct competitive and market research for the UK, keeping battle cards current, and measure success through asset usage, conversion, pipeline impact, and revenue.
Requirements
- 3–5 years of tangible experience in B2B SaaS product marketing (distinct from product management or demand generation).
- A proven track record of successful launches and sales enablement that drove measurable adoption and revenue.
- Strong, persuasive copywriting skills with the ability to communicate clearly and inclusively.
- Demonstrated experience and understanding of the UK market.
- Hands-on expertise with CRM and marketing automation tools (e.g., Salesforce, Braze, HubSpot) and analytical tools (e.g., Looker, Google Analytics) to continuously refine your work.
- Comfortable and highly collaborative working with diverse stakeholders across multiple countries and time zones.
Skills
- Product Marketing
- B2B SaaS
- Sales Enablement
- Copywriting
- Market Research
- CRM
- Marketing Automation
- Analytical Tools
Location
- UK
Work Type
- Full-time
Experience Level
- 3-5 years
About the Company
- Arrive is a leading global mobility platform, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia.
- Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide.
- Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space.
- It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone.
- Travel is more than a journey, it’s how you Arrive.