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About the Role

As part of the Consumer marketing department, you will serve as a strategic consultant and one of the primary Marketing contacts to the Consumer Deposit Products and Payments (CDPP) business. You will build valuable relationships with business leaders by translating business, client, and product strategies into supporting marketing strategies and plans leveraging all available marketing tactics such as digital and direct to consumer.

Responsibilities

Collaborate and negotiate with internal and external marketing partners to develop marketing plans, programs, and tactics.
Work within an agile pod, including participation in sprint reviews and quarterly PI planning sessions.
Support marketing planning for the business with a comprehensive understanding of how the business operates.
Review and analyze campaign results to inform future strategies and forecasts.
Craft compelling, insights-based presentations for senior leaders.
Oversee campaigns and manage projects for multiple products or an overall segment.
Implement process, product, and service improvements that impact business strategy and planning.
Ensure the TD brand is protected and delivered in the customer experience.
Create integrated marketing campaigns that meet business and marketing strategies and objectives.
Gather, integrate, and interpret existing views of the target audience to create campaign kick offs and briefs.
Translate marketing objectives and consumer insights into communication strategy.
Create or contribute to an inspiring creative brief for media and creative agencies.
Evaluate creative campaigns and media strategies based on their impact on customer behavior.
Understand the role of different media options and their impact on achieving marketing objectives.
Oversee flawless execution of tactical media and creative plans.
Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns.
Develop marketing strategies and plans, understanding market and growth drivers.
Create a vision of market, channel, and segment potential.
Develop value propositions and proof points that further competitive advantage.
Translate business strategies into marketing plans.
Deliver and monitor results, ensuring stated objectives are delivered on plan.
Take corrective actions to achieve targets where required.
Analyze past results and make recommendations to maximize return on investment.
Evaluate the effectiveness of in-market activity (Post Implementation Review).
Communicate results and sell the value of marketing.
Utilize best practices to manage projects from initiation to completion.
Navigate through roadblocks by engaging key stakeholders/sponsors.
Lead multi-functional teams through projects.
Track and manage budget against plan, meeting all financial reporting requirements.
Focus and define problems to solve, engaging resources across functional boundaries to gather data and insight.
Draw insight from data, making correlations and connections to deliver meaning from disparate sources of data.
Use data combined with judgment and intuition to make recommendations and drive action.
Utilize data to tell stories and make recommendations that are simple and concise.
Build innovative solutions and contribute to driving the spirit of innovation among the team.
Bring external thinking/ideas to problems.
Prioritize and manage own workload to meet service level requirements.
Adhere to enterprise frameworks or methodologies.
Ensure programs/policies/practices are well managed, meet business needs, and comply with requirements.
Exercise discretion in managing correspondence, information, and confidentiality.
Escalate issues where appropriate.
Protect the interests of the organization by identifying and managing risks.
Ensure prompt and thorough resolution of escalated non-standard, high-risk issues.
Conduct internal and external research projects.
Support the development/delivery of presentations/communications to management or broader audience.
Conduct meaningful analysis at the functional or enterprise level.
Use results to draw conclusions, make recommendations, and assess the effectiveness of programs/policies/practices.
Monitor service, productivity, and assess efficiency levels within own function.
Implement continuous process/performance improvements where opportunities exist.
Apply subject matter expertise in the discipline, providing guidance, assistance, and direction to others.
Actively manage relationships within and across various business lines, corporate and/or control functions.
Ensure alignment with enterprise and/or regulatory requirements.
Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts.
Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite.
Participate fully as a member of the team, supporting a positive work environment.
Ensure timely communication of issues/points of interest.
Provide thought leadership and/or industry knowledge for own area of expertise.
Participate in knowledge transfer within the team and business unit.
Keep current on emerging trends/developments and grow knowledge of the business, related tools and techniques.
Participate in personal performance management and development activities.
Keep others informed about the status/progress of projects and/or all relevant or useful information.
Contribute to team development of skills and capabilities through mentorship, knowledge sharing, and leveraging best practices.
Lead, motivate, and develop relationships with internal and external business partners/stakeholders.
Contribute to a fair, positive, and equitable environment that supports a diverse workforce.
Act as a brand ambassador for your business area/function and the bank.

Requirements

Applicants must have authorization to work in the United States without current or future need for TD sponsorship.
Proven track record of successfully navigating large, complex organizations.
Experience in consumer deposits marketing or a background in financial services marketing.
Familiarity with agile or pod-based environments.
Experience reviewing and analyzing campaign results to inform future strategies and forecasts.
Undergraduate degree or relevant professional certifications, designations, or equivalent required.
5+ years relevant experience.
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of business supported, banking industry, and product/customer markets.
Knowledge of current and emerging competitor and market trends.
Knowledge of risk management environment, standards, and regulations.
Ability to manage a budget and work within the constraints of that budget.
Ability to lead, plan, implement, and evaluate program/project activities to ensure completion of initiatives.
Ability to exercise sound judgment in making decisions.
Ability to communicate effectively in both oral and written form.
Ability to work collaboratively and build relationships.
Skill in using analytical software tools, data analysis methods, and reporting techniques.
Skill in using computer applications including MS Office.
Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
Ability to work successfully as a member of a team and independently.
Ability to handle confidential information with discretion.
Deposits product marketing experience.
5+ years of prominent banking institution experience.
Deep specialized (SME) knowledge within marketing planning or line of business marketing.
Ability to apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
Knowledge of factors that differentiate TD; knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
Ability to provide direction, coaching, and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
Demonstrated budget management experience.
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
Strong presentation skills and communication skills.
Never: Domestic Travel – Occasional
Never: International Travel
Continuous: Performing sedentary work
Continuous: Performing multiple tasks
Continuous: Operating standard office equipment
Occasional: Responding quickly to sounds
Continuous: Sitting
Occasional: Standing
Occasional: Walking
Occasional: Moving safely in confined spaces
Occasional: Lifting/Carrying (under 25 lbs.)
Never: Lifting/Carrying (over 25 lbs.)
Occasional: Squatting
Occasional: Bending
Never: Kneeling
Never: Crawling
Never: Climbing
Never: Reaching overhead
Occasional: Reaching forward
Never: Pushing
Never: Pulling
Never: Twisting
Continuous: Concentrating for long periods of time
Continuous: Applying common sense to deal with problems involving standardized situations
Continuous: Reading, writing, and comprehending instructions
Continuous: Adding, subtracting, multiplying, and dividing

Skills

Marketing
Digital marketing
Direct to consumer marketing
Agile methodologies
Sprint reviews
PI planning
Consumer deposits marketing
Financial services marketing
Campaign analysis
Presentation skills
Project management
Process improvement
Product improvement
Service improvement
Brand management
Customer experience
Strategy development
Consulting principles
Banking industry knowledge
Product/customer market knowledge
Competitor analysis
Market trend analysis
Risk management
Budget management
Program/project planning
Decision making
Oral communication
Written communication
Collaboration
Relationship building
Analytical software tools
Data analysis
Reporting techniques
MS Office proficiency
Work prioritization
Time management
Teamwork
Independent work
Confidentiality
Creative development
Market research
Customer insights
Communication strategy
Creative brief development
Media strategy
Tactical media planning
Tactical creative planning
Cross-functional team leadership
Value proposition development
Return on investment (ROI) analysis
Post implementation review
Data interpretation
Problem-solving
Innovation
Risk identification
Risk resolution
Research
Presentation delivery
Functional analysis
Enterprise analysis
Process improvement implementation
Subject matter expertise
Guidance provision
Assistance provision
Direction provision
Relationship management
Alignment assurance
Emerging issue monitoring
Trend monitoring
Regulatory requirement monitoring
Risk management culture
Control maintenance
Team participation
Positive work environment contribution
Service orientation
Quality focus
Innovation focus
Teamwork focus
Thought leadership
Industry knowledge
Knowledge transfer
Business knowledge
Tool knowledge
Technique knowledge
Performance management
Development activities
Cross training
Status communication
Progress communication
Information sharing
Team development
Skill development
Capability development
Mentorship
Best practice leveraging
Motivation
Relationship development
Stakeholder engagement
Diverse workforce support
Brand ambassadorship

Location

New York, New York, United States of America

Work Type

Full-time

Experience Level

5+ years relevant experience
Associate

Education Level

Undergraduate degree or relevant professional certifications, designations, or equivalent required
Bachelor’s degree in Marketing

Salary/Compensations

$34.75 - $56.50 USD

Benefits

Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
Banking benefits and discounts
Career development
Reward and recognition
Training programs
Competitive benefits plan
Online learning platform
Mentoring programs

About the Company

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.
Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world.
More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience.
TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing.
Together, we are reimagining what banking can be for our clients, colleagues and communities.

Equal Opportunity

TD Bank is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.