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About the Role
Intuition Robotics is seeking a consumer marketing growth lead to drive user acquisition, growth, creative, and content for ElliQ's direct-to-consumer channel. This role requires a blend of creative storytelling, data-driven decision-making, and executional excellence to drive awareness, acquisition, and user retention.
Responsibilities
- Drive full-stack execution across multiple domains to achieve revenue targets for our DTC motion.
- Develop and execute ElliQ’s multi-channel growth strategy, driving awareness, lead generation, and user acquisition.
- Discover and leverage top-performing channels across marketing ecosystems, including paid media, email, influencers, social, print, audio, TV, and communities, continuously testing and optimizing to maximize reach, engagement, and ROI.
- Oversee media buying and budget allocation, continuously refining advertising efforts to improve conversion rates.
- Create and optimize content and messaging for paid ads, website, landing pages, newsletters, social media, email, and affiliate channels.
- Implement automated lifecycle marketing campaigns, tailoring outreach based on user behavior and engagement.
- Build and manage marketing analytics and reporting, ensuring data-driven decision-making.
- Collaborate with product and customer success teams to align growth initiatives and enhance user experience.
- Stay ahead of industry trends, testing new channels and applying best practices to improve performance.
Requirements
- At least 3-5 years of experience in consumer marketing, growth, or user acquisition, with proven expertise in consumer electronics or subscription business models.
- A data-driven mindset with expertise in A/B testing, analytics, and performance tracking.
- Creative and growth mindset - able to generate bold ideas and execute them efficiently.
- Experience working with media-buying and campaign agencies and managing effective ad buys and optimizing ROI and performance (Meta, Google, TikTok, and OpenAI).
- A passion for helping people, especially older adults, combined with a customer-first mentality.
- Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid ads.
- Proficiency in CRM and marketing automation tools (e.g., Klaviyo, Shopify, Looker, and Google Analytics).
- Ability to manage complex projects effectively across cross-functional teams.
- Self-starter with a proactive approach, always eager to learn and improve.
Skills
- User acquisition
- Growth marketing
- Creative storytelling
- Data-driven decision-making
- Executional excellence
- Paid acquisition channels
- Nurture campaigns
- Cross-functional collaboration
- User journeys
- Media buying
- Agency management
- A/B testing
- Analytics
- Performance tracking
- Copywriting
- Messaging
- CRM
- Marketing automation
- Klaviyo
- Shopify
- Looker
- Google Analytics
Location
- US
Work Type
- Direct-to-consumer
Experience Level
- 3-5 years
About the Company
- Intuition Robotics is on a mission to empower older adults to live happier, healthier, and more independent lives.
- Our AI companion robot, ElliQ, is designed for healthier aging, alleviates loneliness, and empowers older adults to live independently.