Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Analytics Manager role.

Rezi rewrites your resume against Smart Pension's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Analytics Manager posting at Smart Pension — free, in seconds.

About the Role

We are seeking a highly analytical and results-oriented Marketing Analytics Manager to optimise the effectiveness and efficiency of our marketing campaigns and channels. This critical role will be responsible for diving deep into marketing data, identifying trends, uncovering insights, and providing actionable recommendations to maximise our return on marketing investment. This role will also help us set up a long-term brand performance dashboard, and run regular competitor reviews.

Responsibilities

Define, track, and report on key marketing performance metrics and KPIs across all channels.
Develop and maintain dashboards and reports that provide clear, concise, and actionable insights into campaign performance.
Develop a long-term brand performance measurement framework.
Conduct in-depth analysis of marketing data to identify trends, opportunities for optimisation, and areas of underperformance, including looking at competitors.
Present performance findings and strategic recommendations to marketing leadership and cross-functional teams.
Work closely with campaign managers, digital marketing specialists, and content teams to recommend data-driven adjustments to ongoing campaigns for improved efficiency and effectiveness.
Identify target audience segments, develop A/B testing strategies, and analyse results to continuously refine messaging, creative, and channel mix.
Forecast marketing performance and budget needs based on historical data and strategic objectives.
Contribute to the development of overall marketing strategies by providing insights into market trends, competitive performance, and consumer behaviour.
Oversee the effective use of marketing analytics platforms and marketing automation systems.
Ensure data accuracy and integrity across various marketing tools and databases.
Collaborate with IT and data teams to improve data collection, integration, and reporting capabilities.
Stay abreast of the latest trends in marketing performance measurement, analytics tools, and data privacy regulations.
Monitor and report marketing spend against budget, identifying opportunities for cost savings and improved efficiency.
Develop methodologies for attributing revenue and conversions to specific marketing activities.
Champion a culture of data-driven decision-making within the marketing team.

Requirements

Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
At least 2-3 years of proven experience in marketing analytics, performance marketing, or a similar data-focused role.
Strong proficiency in marketing analytics platforms such as Google Analytics (GA4 expertise highly preferred), Adobe Analytics, or similar.
Experience with data visualisation tools (e.g., Tableau, Looker Studio, Power BI) and building interactive dashboards.
Demonstrated ability to analyse large datasets, identify patterns, and translate complex data into clear, actionable insights for both technical and non-technical audiences.
Solid understanding of digital marketing channels (SEO, SEM, social media, email, display advertising) and their respective metrics.
Experience with CRM systems and marketing automation platforms (e.g., HubSpot) is highly desirable.
Excellent written and verbal communication skills, with the ability to tell a compelling story using data.
Proactive, detail-oriented, and highly organised with the ability to manage multiple priorities in a dynamic environment.
Knowledge of statistical analysis concepts and A/B testing methodologies.

Skills

Marketing Analytics
Performance Marketing
Data Analysis
Google Analytics
Adobe Analytics
Data Visualization
Tableau
Looker Studio
Power BI
Digital Marketing Channels
SEO
SEM
Social Media Marketing
Email Marketing
Display Advertising
CRM Systems
Marketing Automation
HubSpot
Statistical Analysis
A/B Testing
Communication Skills

Location

UK
International

Work Type

Full-time

Experience Level

2-3 years

Education Level

Bachelor's degree

Benefits

25 days’ holiday per year, increasing with length of service.
£500 annual training budget for professional development.
Extensive private healthcare, including dental, eyecare and EAP.
Enhanced sick leave (three months’ pay per year).
Enhanced maternity and paternity leave.
Death in service insurance cover.
Fully-paid five-week sabbatical after five years of employment.
In office wellbeing services.
50% discount on orders from sister company Arena Flowers.

About the Company

Our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.
We work in partnerships with governments and financial institutions in the UK and internationally.
Our cloud-native digital platform is revolutionising how people around the world think about, and save for, their retirement.
We are a financial technology business focused on innovation and using digital change to put the customer first.
Colleagues love Smart’s culture and how what we do means better financial outcomes for savers.

Equal Opportunity

At Smart, we are committed to creating an inclusive and equitable workplace where everyone feels valued, respected, and empowered to do their best work.
We believe that diverse perspectives help us lead the way in transforming retirement, savings, and financial wellbeing.
We welcome differences in background, experience, thinking, and identity, and we recognise that innovation is strongest when it is built on inclusion and fairness.
We encourage applications from people of all backgrounds and experiences and do not discriminate on the basis of any protected characteristic.
If you require any reasonable adjustments during the recruitment process or in the workplace, we encourage you to let us know - we are committed to supporting you.