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About the Role
As Sr. Product Marketing Manager at Circuit, you'll shape product positioning, launches, and sales strategies. You will own messaging for core use cases, manage product releases, and equip Sales and Customer Success teams with necessary tools and positioning. This individual contributor role offers significant ownership in end-to-end positioning and messaging, requiring close collaboration with Product, Sales, and CS teams. You will also help establish product marketing frameworks, including launch processes, enablement systems, and measurement, while remaining hands-on with execution. Broader marketing tasks like social media, content creation, and executive ghostwriting may also be part of the role.
Responsibilities
- Own positioning and messaging for Circuit's core use cases, aligning Product, Sales, and CS.
- Build and manage a repeatable launch framework for new products and features.
- Own product communication to customers, including release notes and feature announcements.
- Build sales and CS enablement materials, including pitch narratives and battlecards.
- Manage the competitive program, tracking landscape and sharing insights.
- Conduct voice-of-customer research and translate findings into messaging and case studies.
- Own and rewrite use case and solution page copy on circuit.ai.
- Develop buyer personas and translate them into resonant messaging and content.
- Contribute market and customer input to pricing and packaging decisions.
- Own Circuit's social media presence, including content calendar and posts.
- Ghostwrite for founders and executives across various platforms.
- Produce long-form content such as blogs and guides.
- Support campaigns and events with copy and messaging.
- Help define and report on product marketing metrics.
Requirements
- 4+ years of B2B marketing experience.
- 2+ years in product marketing at a software company.
- Experience owning positioning and messaging for a product or product line.
- Experience working cross-functionally to bring products to market.
- Experience running product and feature launches end to end.
- Experience building sales enablement that reps utilize.
- Experience writing or rewriting product and solution pages around value-based messaging.
- Experience running product communication or customer-facing programs and measuring impact.
- Excellent writing skills across various formats.
- Bonus: Experience marketing a technical, AI, or workflow product.
- Bonus: Experience marketing to manufacturing, industrial, or other physical-economy industries.
- Bonus: Experience running a company social presence or ghostwriting for executives.
- Bonus: Experience at an early-stage company as an early or first product marketing hire.
- Clear, fast, versatile writer.
- Commercially minded with a strong instinct for deal progression.
- Resourceful and hands-on, willing to engage in strategy, research, writing, and execution.
- Highly organized with the ability to manage multiple initiatives simultaneously.
- Collaborative and aligned with Product, Sales, and CS.
- Curious about industrial and manufacturing businesses.
- Comfortable with ambiguity and building in a fast-moving, early-stage environment.
Skills
- Product Marketing
- Positioning
- Messaging
- Product Launches
- Sales Enablement
- Competitive Analysis
- Voice of Customer Research
- Content Creation
- Social Media Management
- Ghostwriting
- B2B Marketing
- AI Marketing
- Manufacturing Industry Marketing
Experience Level
- 4+ years of B2B marketing experience
- 2+ years in product marketing at a software company
Benefits
- Competitive compensation
- Meaningful equity
- Employer-paid benefits
- Flexible PTO
- Access to the latest AI tools
About the Company
- Circuit is the AI execution layer for the physical economy.
- Industrial and manufacturing enterprises rely on expertise, which is scarce and difficult to transfer.
- Circuit captures expert judgment and turns it into agents that perform judgment-heavy work, enabling users of any skill level to make correct decisions.
- Circuit is built by operators with leadership experience in building and scaling industrial companies.
- The company's platform is already in production with leading manufacturers.
- Circuit is building the foundational layer for the execution of the physical economy.
Equal Opportunity
- We are an equal-opportunity employer and value diversity at our company.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.