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About the Role
Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.
Responsibilities
- Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
- Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
- Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
- Assess each test within 24 to 48 hours and share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November App Store push.
Requirements
- Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
- Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
- Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
- Experience growing a subscription app with real users and published CPI results is a plus.
Skills
- Meta campaigns
- TikTok campaigns
- Campaign management
- Creative testing
- Mobile attribution
- User-generated content (UGC) adaptation
- Ad copy writing
- Analytics tools
- AppsFlyer
- SKAdNetwork
- PostHog
- SQL
- Ads API
Location
- San Francisco, California
- Palo Alto, California
- Remote within the United States
Work Type
- On-site
- Remote
Experience Level
- 1-5 years