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About the Role
Manage, facilitate, and execute email marketing initiatives across the USTA’s National, Section, District, Community Tennis, and Pro Tennis Divisions.
Responsibilities
- Oversee and carry out daily email campaign requests.
- Design, deploy, and refine automated trigger programs and lifecycle customer journeys, driving strategy, audience targeting, and performance evaluation.
- Manage campaign deployment schedules and monitor deliverability.
- Leverage customer data, conditional logic, dynamic content, and personalization rules to build targeted audience segments and deliver relevant messaging.
- Partner with cross-functional teams to develop audience segments and campaign workflows.
- Partner with content and creative teams to design and produce engaging, visually compelling email assets.
- Develop, maintain, and periodically modernize modular email templates and reusable components.
- Resolve technical issues using HTML and CSS while executing ad-hoc template updates.
- Ensure seamless rendering, optimal functionality, and quality control across all major email clients, browsers, and mobile devices.
- Track, analyze, and report on key campaign metrics to deliver actionable insights, conduct A/B testing, and continuously optimize future performance.
- Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance.
- Act as the subject matter expert on industry standards, email design, deliverability, and regulatory compliance.
- Guide, train, and support internal self-service and full-service marketing teams through the end-to-end email development workflow.
Requirements
- Bachelor’s degree required.
- 4+ years of hands-on experience managing and executing campaigns using top-tier Email Service Providers (ESPs) or Marketing Automation platforms.
- Proficiency in HTML/CSS with proven expertise in debugging and troubleshooting code.
- Practical experience navigating CRM platforms, managing campaign tools, and working with complex datasets using a data-driven, analytical approach.
- Exceptional written and oral communication skills.
- Strong project management skills.
- Proven track record of multitasking and reliably hitting target deadlines.
- Collaborative team player who can also operate autonomously with light guidance.
- Ability to excel in a high-volume, dynamic, and fast-paced environment.
- Positive outlook with a strong drive to continuously learn and develop.
Skills
- Adobe Campaign Standard
- Adobe Journey Optimizer
- Adobe Photoshop
- Adobe Dreamweaver
- Mobile communications channels (SMS, push notifications)
- HTML
- CSS
Location
- Remote
- In-office
Work Type
- Hybrid
Experience Level
- 4+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $70,500 - $78,000
- ICP bonus up to 5%
Benefits
- Medical
- Dental
- Vision
- Virtual doctor access
- Flexible spending account
- Life insurance
- Disability insurance
- Generous paid time off (vacation, sick, personal, holidays)
- Parental leave
- Paid winter recess
- 401(k) with employer matching (up to 6.5%)
- Promotional and growth opportunities
- Learning and Development programs
- Up to $7,000 for tuition reimbursement
- Mental health benefits
- Meditation benefits
- Personalized health management program
- Pet insurance
- Commuter benefits
- Identity theft protection
- Discounts with network partners
- Fun events
About the Company
- The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.
- We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all.
- We are committed to removing barriers and creating opportunities for ALL to participate.
Equal Opportunity
- USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.