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About the Role
Serve as a trusted partner to clients, bringing first-hand experience, unique perspectives, and functional knowledge to deliver tailored integrated solutions. Contribute to a collaborative community that invites you to contribute beyond client delivery, with support from experienced leaders and a dedicated coach.
Responsibilities
- Support a wide range of Marketing projects, spanning multi-channel marketing programs, national campaign execution, and event strategy and execution.
- Contribute knowledge and best practices related to market planning, campaign execution, event strategy, and performance measurement.
- Provide insights to clients, sharing industry-leading practices and guiding them to optimal solutions.
- Oversee project administration activities, including project setup, planning, budgeting, account management, and billing.
- Proactively monitor industry trends and articulate their potential impact on clients.
- Contribute to developing and implementing firm-approved, AI-enabled solutions for clients, adhering to data protection, intellectual property, and professional standards.
- Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to enhance client solutions and internal processes.
- Mentor team members through coaching, regular feedback, and performance reviews, and support project teams in resolving complex issues.
- Build and nurture strong client relationships, serving as a trusted advisor who understands business needs, identifies new business opportunities, and delivers high-quality service.
- Play an active role in attracting, interviewing, hiring, and retaining top talent.
- Build strong relationships with practice and market leaders, serving as a strategic business partner and contributing creative ideas and marketing best practices.
- Develop and execute tailored multi-channel marketing plans aligned with the firm’s overall marketing and communications strategy and market business priorities.
- Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels.
- Lead local execution of national campaigns, partnering with market leadership to identify target accounts and measure and report on results.
- Partner with practice leaders to identify priority clients and prospects and develop local programs that support pipeline and cross-selling goals.
- Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, including reporting on budget and results.
- Coordinate with other Field Marketing Managers to ensure consistency across markets, share best practices, and provide coverage as needed.
- Own signature and high-touch events from planning through day-of delivery, including audience strategy, targeted invite lists, outreach, follow-up, and coordination with supporting teams.
- Track and report campaign and event results, including attendance, engagement, and pipeline influenced, using HubSpot and Salesforce, and apply insights to future programs.
- Maintain event templates, checklists, and guidance and coach market points of contact to support successful local events.
Requirements
- 7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios, preferably in professional services or finance and accounting.
- In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy.
- Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs.
- Prior experience using HubSpot and Salesforce.
- Experience mentoring and developing junior team members.
- Consistent success in building and developing strong client relationships.
- Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation.
- Continuous Learning Mindset: Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards.
- Ability to travel on a limited basis to assigned markets and events.
Skills
- Multi-channel marketing
- Field marketing
- Campaign execution
- Event strategy
- HubSpot
- Salesforce
- AI tools
- Marketing best practices
- Client relationship management
- Mentoring
- Budget management
- Performance measurement
Experience Level
- 7+ years
Education Level
- Bachelor’s degree in Marketing or a related field