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About the Role

PubW is a tailored business unit of Publicis Groupe supporting Walmart’s media and data needs through a connected, purpose-led approach. The Vice President, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation for client accounts.

Responsibilities

Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors
Play a leading role in all aspects of campaign management including vendor liaison and reporting
Provide training and support for Assistant Planners in billing, reporting, trafficking, analytics, and research
Assist in the presentation of data, insights, and media to clients
Demonstrate intimate knowledge of consumer habits & touchpoints, including magazine, digital mobile, social, and video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Manage vendor billing, including insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Manage Social/LinkedIn campaigns reaching financial advisors and institutional investors, including analysis, content performance optimization, and client recommendations
Assist supervisor in negotiation of buys, makegoods, positioning, and value-add negotiations
Draw actionable insights from syndicated data sources such as Nielsen, Comscore, Strategy, TNS, adrelevance, and Quantcast
Build relationships with vendors to analyze the value and applicability of media vehicles for client media plans
Create dynamic presentations that effectively communicate to clients
Maintain knowledge of all ad serving platforms, including Medialets, Vindico, and DFA
Prepare and deliver buying and/or digital trafficking specifications and guidelines
Conquer Magazine Positioning Reports
Continuously search for opportunities to be positive and share the positive side to every situation

Requirements

B.A. or B.S. in Marketing, Advertising, or related field
10+ years of digital media buying/planning experience
Experience planning digital campaigns for products in both the B2C and B2B space
Ability to confidently present to clients both on the phone and in-person
Excellent verbal and written communication skills
Strong interpersonal skills
Detail-oriented with strong follow-through skills
Strong analytical, research, and quantitative skills
Hard-working, resourceful, and able to thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, including formulas, v-lookup, conditional formats, and pivot tables
Possess or develop a strong understanding of the technology marketplace, including awareness of key publishers, products, and trends
Experience with Prisma and DCM preferred
Experience with research tools such as Nielsen and Comscore preferred

Skills

Digital media buying
Digital media planning
Campaign management
Vendor liaison
Reporting
Billing
Analytics
Research
Presentation
Consumer habits & touchpoints analysis
Media opportunity assessment
Vendor billing management
Social media campaign management (LinkedIn)
Content performance analysis
Negotiation
Data analysis (syndicated data, Nielsen, Comscore)
Relationship building
Ad serving platforms (Medialets, Vindico, DFA)
Trafficking
Excel
PowerPoint

Experience Level

10+ years

Education Level

B.A. or B.S. in Marketing, Advertising or related field

Salary/Compensations

USD $149,340.00 - USD $239,148.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Freelancer/temporary employee medical plan (criteria met)
Paid time off

About the Company

PubW is a tailored business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs.
Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.
PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”.
This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry.
Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Equal Opportunity

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.