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About the Role
As our Senior Field ABM and Events Manager, you’ll partner directly with stakeholders across Norm Ai and Norm Law to run high-impact field programs for our key audiences and execute 1:1 ABM plays for our most strategic clients. You’ll challenge the status quo in field marketing to create unique experiences and moments that identify new opportunities, build brand trust, and move deals forward. The role will build the strategic field & ABM events program from the ground up, with increasing scope, budget, and responsibility as Norm scales.
Responsibilities
- Define the go-to-market strategy for field programs, including what we do, where we show up, and how we win.
- Develop programs from scratch, execute flawlessly, and create meaningful engagement opportunities with leaders that drive pipeline growth and revenue.
- Partner directly with ADs and FDLEs to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts.
- Design 1:1, 1:few, and 1:many field marketing experiences (conferences, client workshops, executive dinners, etc.) that align to active opportunities and target accounts.
- Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps, actively shaping deal strategy.
- Identify existing and net-new conferences, owned events, and field tactics that reach legal leaders most effectively, managing the process from creative brainstorming through post-event follow-up.
- Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth.
Requirements
- 5-7+ years of experience in field, events, or ABM marketing.
- A track record of building an events strategy vs. simply managing an established calendar.
- Creative and strategic thinking, with the ability to turn a vague idea or goal into a concrete, compelling plan and see it through to execution.
- Exceptional executive presence, with the confidence to engage senior leaders as a peer and build credibility quickly.
- Strong ownership of programming, prioritization, and project management.
- Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is a plus.
- An established network across vendors, production, and other teams to help execute events is a plus.
- Experience managing an events program for a fast-paced, growing enterprise business is a plus.
Skills
- AI Fluency: Actively use AI in day-to-day work to support thinking, creation, and problem-solving.
- AI Fluency: Improve the quality and speed of work using AI.
- AI Fluency: Continuously refine work processes using AI.
- AI Fluency: Demonstrate practical, hands-on AI experience with concrete examples of tools, workflows, and outcomes.
Location
- New York City
Work Type
- Hybrid
- Occasional travel (30%)
Experience Level
- Senior
Salary/Compensations
- $140K - $180K
Benefits
- 401(k) with employer match
- Health, dental, and vision coverage
- Unlimited paid time off
- Free lunch in the office daily
- Employee referral bonus program
- Financial support for relocation to New York City
About the Company
- Norm builds AI-native professional services firms and the technology that powers them, with a mission to help expert professionals deliver better work at greater scale.
- Developing technology and firms together allows Norm to rethink how work gets done, how teams operate, and what clients can expect.
- Founded in 2023, Norm brings together experts across engineering, research, product, design, and professional practice.
- Norm's legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management.
- Norm also powers Norm Law, LLP, an affiliated AI-native law firm whose attorneys advise leading institutions on complex corporate matters.