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About the Role
Norm is seeking an Integrated Marketing Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support business priorities and drive demand, engagement, and revenue with target clients. This role involves building campaign frameworks and cross-channel motions to connect content, events, digital programs, and account-based efforts into cohesive buyer journeys.
Responsibilities
- Design and lead integrated campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys.
- Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
- Collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs.
- Coordinate across Marketing to ensure consistent messaging and positioning across all campaign touchpoints.
- Manage campaign resources including agency partners, vendors, and internal creative and content stakeholders to deliver programs on time and on budget.
- Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization.
Requirements
- 3-5+ years of experience in demand generation, integrated marketing, or campaigns.
- Proven track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels.
- Strong analytical skills and a data-driven approach to campaign optimization and attribution.
- Strong project management skills with experience managing complex, multi-channel campaigns simultaneously.
- Comfortable with ambiguity and thriving in fast-paced, evolving environments with a bias for thoughtful action.
- Creative and strategic thinking, with the ability to turn a vague idea or goal into a concrete, compelling plan and see it through to execution.
- Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is a plus.
- Experience scaling integrated marketing programs across channels is a plus.
- Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with a passion to excel in new ones (AEO, social, etc.) is a plus.
Skills
- AI Fluency
- Integrated marketing campaign strategy and execution
- Cross-channel campaign management
- Digital marketing
- Event marketing
- Content marketing
- Account-Based Marketing (ABM)
- Analytical skills
- Data-driven campaign optimization
- Project management
- Creative thinking
- Strategic thinking
Location
- New York City
Work Type
- Hybrid
- Occasional travel (30%)
Experience Level
- 3-5+ years
Salary/Compensations
- $120K - $160K
Benefits
- 401(k) with employer match
- Health, dental, and vision coverage
- Unlimited paid time off
- Free lunch in the office daily
- Employee referral bonus program
- Relocation financial support for New York City
About the Company
- Norm builds AI-native professional services firms and the technology that powers them.
- Our mission is to help expert professionals deliver better work at greater scale.
- Developing the technology and the firms together lets us rethink how work gets done, how teams operate and what clients can expect.
- Professional judgment and experience guide what we build, while advances in the technology expand what our firms can deliver.
- Our shared agentic platform connects that progress across teams and services.
- Founded in 2023, Norm brings together experts across engineering, research, product, design and professional practice.
- Our legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management.
- Norm also powers Norm Law, LLP, an affiliated AI-native law firm whose attorneys advise leading institutions on complex corporate matters.