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About the Role
This role is expected to evolve as the digital out of home advances. You will be expected to adopt a change mind-set that leads, encourages and supports this business growth and evolution. As an Associate Director, you are accountable for the performance of Media Specialist-driven business, responsible for managing and delivering strategic specialist partnerships, and creating professional and profitable relationships with Partners to generate maximum revenue for the Company. You will act as an expert in your field, contributing to and executing the strategy and activity of the Media Specialist team and the achievement of key objectives in partnership with the Head of Sales and the Director of Activation Implementation. Key to the role is operating as an ambassador for JCDecaux, expressing corporate values daily and celebrating others who do the same.
Responsibilities
- Build relationships with Media Agencies, Clients and Specialists to grow revenue for JCDecaux.
- Show awareness of strengths and weaknesses of other media and a detailed understanding of clients’ business, marketing and media objectives.
- Devise Specialist development strategies, sales reporting, and revenue forecasts to hit pre-determined revenue targets.
- Lead the diversification of the customer base across multiple Specialist and organisations.
- Focus efforts and time on the development and performance of the Specialist business.
- Own relationships with specific Specialist accounts with a sound knowledge of JCDecaux's portfolio to influence activity and planning decisions towards OOH market and to JCD specifically, and to ensure proactive pitching to Specialists is effective.
- Manage recruitment, development, motivation, and management of team members.
- Support the Head of Specialist and represent the team in their absence.
- Influence strategy and goals in own area based on business needs and priorities in the medium to long term and translates these strategies into deliverable objectives and actions.
- Lead and advocate the wider adoption of the established business and commercial policies, and enabling processes and governance, in place to achieve our business strategy.
- A visionary who can inspire colleagues and clients to bring new revenues in from other media.
- Ability to engage, lead and influence others to drive business growth and JCDecaux’s position in the marketplace.
- Lead the diversification of the customer base across multiple agencies and organisations, sharing best practise.
- Maintain expert up to date market knowledge and a thorough understanding of your clients’ business marketing strategies and media objectives to ensure that JCDecaux is their first-choice partner in OOH advertising.
- Build and maintain effective internal working relationships with key stakeholders to act as the two-way conduit for marketplace insight between agencies and specialist teams and manage a smooth transition from; responding to a brief, booking the campaign, right through to excellent after sales service.
- Identify new business opportunities by actively networking by attending industry events and conferences.
- Actively building your agency network by attending industry events and conferences.
Requirements
- Internally and externally recognised as a best practice sales expert within your area and experienced providing input to the selling strategy.
- Expert negotiation and sales closing skills.
- Awareness and up-to-date knowledge of the market and competitor media landscape (across media channels) to challenge the status quo and drive market leading innovation and JCDecaux revenue growth.
- Manages own time and that of others on key objectives.
- Develops effective medium to long term project plans for own area.
- Challenges the status quo and looks for and removes (or reduce) constraints on getting things done effectively.
- Promotes an agile approach and reduces ineffectiveness or inefficiency so that aims are achieved in the most successful way.
- Proactively works to improve the performance of the department and business.
- Addresses complex issues or problems within the team in a timely manner.
- Anticipates skills, knowledge and behaviours required of role and continuously seeks to learn and develop these.
- Follows up on delegated work and collaborates across departments to ensure delivery on commitments.
- Acts as a facilitator and mentor, encouraging dialogue between team members so that they understand the links between their ideas.
- Gets to the root of what the team think or feel about an issue or plan and encourages others to work effectively with people with diverse styles and backgrounds.
- Creates formal networks internally and externally, i.e. part of a formal industry network.
- Explains/ presents complex ideas clearly and with passion.
- Anticipates potential objections and prepares accordingly; presenting ideas in a tactful and convincing manner.
- Builds support for ideas through persuasion and consensus-building and intervenes in difficult situations to resolves disagreements and conflict with others constructively.
- Negotiates effectively to achieve the desired outcome in complex situations.
- Develops and refines innovative solutions to complex problems.
- Develops and shares innovative approaches; considering the wider impact and implications for the business.
- Makes timely and sound decisions regarding complex issues.
- Ensures others understand the long-term implications of decisions.
- Supports and leads implementation of large scale change.
- Highly experienced in media (and preferably digital and OOH media) trading and management.
- Proven in-depth sales generation, negotiation and account management skills and experiences, preferably within the digital and OOH media marketplace.
- Demonstrable experience managing (leading) and motivating large teams to deliver to time, quality and budget under operational pressure and to tight deadlines.
- Leads customer service and commercially-focused teams, including recruitment and performance management.
- Has extensive understanding of business, financials, products/services, the market or the needs/challenges of assigned accounts.
- Demonstrable capability/experience: Develop colleagues' and customers' understanding.
- Act as an expert in the management and delivery of customer campaigns from objective translation into booking and through to implementation.
- Success working with complex or high-profile sales or account management processes as manager.
Skills
- Sales Expertise
- Negotiation
- Sales Closing
- Market Awareness
- Innovation
- Agile Approach
- Communication
- Interpersonal Skills
- Mentoring
- Facilitation
- Networking
- Persuasion
- Consensus-Building
- Conflict Resolution
- Problem Solving
- Decision Making
- Change Management
- Digital Media
- OOH Media Trading
- Account Management
- Team Management
- Customer Service
- Commercial Acumen
Location
- Remote
- Hybrid
- Onsite
Work Type
- Full-time
Experience Level
- Associate Director
- Senior
Benefits
- Flexibility
About the Company
- We believe in building a diverse and inclusive culture and positive employee experience.
- We are One Team, more than just ourselves.
- We are customer first, we understand, and help solve our customers’ problems.
- We Test & Learn, we are empowered to learn and grow, unafraid of change.
- We choose to care, we are committed to doing the right thing, the right way.
- It’s really important to us that we give as much to our colleagues as they give to us.
- Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.
- We believe that diversity of thought, experience and background provides the platform for great creativity.
Equal Opportunity
- We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.