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Tailor your resume to this Principal Web & Digital Analyst - 6 month FTC role.
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About the Role
We are seeking a Principal Web & Digital Analyst to join our Business Intelligence team on a six-month fixed-term contract. This role is crucial for managing the transition to a new jobs platform and enhancing our ability to distinguish bot and AI traffic. You will provide senior expertise to establish how we utilize web data and AI, ensuring our efforts address key business questions.
Responsibilities
- Provide additional expertise to web analytics initiatives.
- Lead web analytics for the jobs platform migration, including tracking plan development and post-launch reporting.
- Classify human, AI, and bot traffic using improved CDN data and maintain classification accuracy.
- Implement practical applications of AI tools for team analysis, including appropriate validation checks.
- Develop Tableau reports for Marketing, Product, Editorial, and Commercial teams to facilitate data-driven commercial decisions.
- Present findings to the senior management team and contribute to decision-making.
- Support the management of dbt models that transform raw RudderStack event data into clean, reliable Snowflake tables.
- Document all work, ensuring clarity of definitions and logic for future reference.
Requirements
- Strong, hands-on SQL proficiency.
- Experience building models in dbt or a similar tool.
- Experience with bot, AI crawler, or CDN log analysis.
- Experience with Snowflake, RudderStack, or Tableau.
- Working knowledge of event-level web data, tracking plans, and tagging.
- Comfort using AI tools in daily analysis with a critical approach to their output.
- Ability to clearly explain findings to senior, non-technical stakeholders.
- Self-motivated with the initiative to identify and drive forward necessary tasks.
- Experience managing a platform migration, preferably a jobs board or marketplace, while preserving data integrity.
- Understanding of revenue models in publishing, media, or subscription businesses and associated key metrics.
Skills
- SQL
- dbt
- Snowflake
- RudderStack
- Tableau
- Web data analysis
- Tracking plans
- Tagging
- AI tools
- Data modeling
- Data visualization
- Communication
Location
- HYBRID
Work Type
- HYBRID
- 6 month fixed term contract
Experience Level
- Principal
- Senior
Salary/Compensations
- £60,000 - £70,000
About the Company
- Times Higher Education is the data provider underpinning university excellence globally.
- We are the company behind the world’s most influential university ranking.
- We have almost five decades of experience as a source of analysis and insight on higher education.
- We possess unparalleled expertise on the trends driving university performance worldwide.
- Our data and benchmarking tools are utilized by many of the world's most prestigious universities.
- Our events series serves as a hub for higher education thought leadership globally.
Equal Opportunity
- We know that our individuality and diversity of experiences are our greatest strengths.
- We want THE to be a place where you are welcome to be who you want to be at work.
- We encourage sharing of life experiences or self-identity without obligation or discrimination.
- We recognize and accommodate all abilities and perspectives.