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About the Role
Fanatics Betting & Gaming (FBG) is seeking a Director, Consumer PR & Communications to lead the earned media narrative for its consumer portfolio. This role will shape how fans perceive and discuss Fanatics' sports betting, live casino, and related platforms, driving awareness and product adoption.
Responsibilities
- Develop and lead a brand communications strategy to build awareness, drive product adoption, and shape fan perception of Fanatics' consumer products.
- Tell the story of Fanatics' innovation in sports betting and gaming, highlighting unique experiences at the intersection of sports, culture, and commerce.
- Cultivate strong relationships with consumer, sports, tech, lifestyle, and creator press to secure meaningful coverage and reinforce FBG's market position.
- Proactively insert FBG brands into cultural and sports conversations, identifying real-time moments for earned media and creator visibility.
- Utilize data storytelling, trend reports, partnerships, and cultural insights to create engaging campaigns and moments.
- Partner closely with Marketing, Product, Legal, and Compliance to align storytelling with business priorities.
- Build and maintain distinct yet cohesive narratives for each product, reinforcing the strength of the broader Fanatics ecosystem.
- Define KPIs and reporting frameworks to measure the effectiveness of media, influencer, and campaign efforts.
- Build foundational communications infrastructure, including messaging frameworks, media strategy, and creator playbooks, with a startup mindset.
Requirements
- 10+ years of PR or communications experience, ideally within consumer tech, sports, entertainment, fashion/luxury, or marketplace businesses.
- Deep experience shaping consumer narratives for fast-moving brands with a proven track record of driving awareness and cultural relevance through earned media.
- Strong media relationships across sports, consumer, lifestyle, and tech outlets, both traditional and new.
- Exceptional writing and storytelling skills, capable of transforming data, launches, and platform moments into compelling narratives.
- Demonstrated fluency in sports, entertainment, and internet culture, understanding what resonates and the importance of timing.
- Experience building communications for new products or categories, creating frameworks from scratch.
- Low ego, high ownership mentality, comfortable with detailed work and collaborative delivery.
- Strong judgment in regulated environments, balancing creativity and boldness with appropriate guardrails.
- Ability to manage multiple products, priorities, and workstreams simultaneously.
- Open to regular travel for events and team meetings.
Skills
- Brand Communications Strategy
- Earned Media
- Public Relations
- Storytelling
- Media Relations
- Consumer Marketing
- Digital Marketing
- Influencer Marketing
- Content Creation
- Data Storytelling
- Trend Analysis
- Partnership Management
- Cross-functional Collaboration
- Messaging Frameworks
- Media Strategy
- Creator Playbooks
Location
- Remote
- Onsite
Work Type
- Full-time
Experience Level
- 10+ years of experience
Salary/Compensations
- $143,000 to $206,000 USD
- $144,000—$206,000 USD
Benefits
- Full-time employment
- Bonus
- Comprehensive benefits package available at https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform focused on commerce, collectibles, and betting & gaming.
- The company aims to ignite fan passions and maximize reach for its sports partners.
- Fanatics has a large database of global sports fans, an extensive partner network, and a significant retail presence.
- The company employs over 22,000 individuals dedicated to enhancing the fan experience.