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About the Role

We are seeking a commercially driven Affiliate Performance Manager to lead and scale our UK affiliate program, focusing on revenue growth, creator productivity, and return on investment. This performance-first role requires identifying the right creators, driving consistent content, improving conversion, and building sustainable revenue through affiliate activity. The immediate priority is TikTok Shop, with future expansion into YouTube Shopping and other affiliate channels.

Responsibilities

Own UK affiliate revenue performance, with clear accountability for growth, efficiency, and delivery against commercial targets.
Build and execute plans to grow affiliate revenue through creator acquisition, activation, content productivity, and conversion.
Monitor performance daily and weekly, identifying opportunities to accelerate growth and quickly addressing underperformance.
Identify highest-performing creators, content, and products, and develop clear plans to scale what works.
Set targets and forecasts for creator acquisition, content output, and revenue, ensuring alignment with wider trading objectives.
Bring clear commercial recommendations to weekly trading meetings, identifying actions required to improve results.
Build and manage a performance-led creator acquisition strategy focused on recruiting creators with the greatest potential to drive revenue.
Develop a consistent pipeline of new affiliates aligned with priority products, categories, and commercial opportunities.
Own the creator performance funnel, from recruitment and sampling through to first content, first sale, and consistent revenue generation.
Increase the proportion of recruited creators who become active, productive, and commercially valuable affiliates.
Segment creators by performance and potential, developing targeted strategies to accelerate emerging talent, scale proven performers, and reactivate inactive creators.
Build scalable processes to grow creator numbers and content output without proportionally increasing investment or resource.
Own the commercial performance of the affiliate sampling program.
Develop sampling strategies based on creator performance, content potential, product priorities, and expected return.
Set targets for sampling volume, acceptance, content creation, sales conversion, and revenue generated per sample.
Continuously optimize sampling allocation to improve the proportion of samples resulting in productive content and revenue.
Recommend and optimize affiliate commission structures to balance creator motivation, revenue growth, and commercial returns.
Develop performance-led incentives, competitions, and creator missions designed to increase content output, product focus, and sales.
Analyze the incremental impact of commission changes, incentives, and creator investment.
Own UK affiliate performance analysis, reporting, and commercial recommendations.
Develop clear reporting across the full affiliate funnel, identifying where performance is strong and where growth is being lost.
Track and optimize key commercial metrics including affiliate revenue, active creators, content volume, GMV per video, acquisition rates, sample conversion, and program profitability.
Build forecasts and performance models to support decisions around investment, creator growth, and revenue opportunities.
Analyze creator cohorts to understand which recruitment and activation approaches generate the strongest long-term returns.
Turn performance data into clear actions, tests, and commercial decisions.
Support the development of the wider affiliate strategy beyond TikTok Shop, including YouTube Shopping and emerging creator commerce opportunities.
Bring an understanding of affiliate marketing models, platform economics, and performance growth strategies from across the industry.
Identify opportunities to expand successful affiliate activity across platforms and creator networks.
Help evaluate the commercial potential of new affiliate channels, including revenue opportunity, investment requirements, and scalability.
Develop performance frameworks and ways of working that can be applied across different affiliate channels and markets.
Share insights, commercial models, and proven growth approaches with affiliate colleagues across the wider business.
Work closely with Trading and TikTok Shop to align affiliate activity with revenue targets, promotions, hero products, and commercial priorities.
Collaborate with Influencer and Community teams to turn creator relationships into commercially productive affiliate partnerships.
Partner with Social and Creative teams to identify high-performing affiliate content and share insights to improve content effectiveness.
Coordinate with Paid Media to identify commercially successful creator content for paid amplification and share insights.
Engage with Product and Marketing teams to develop performance-led affiliate activity around launches and priority products.
Liaise with Operations and Supply Chain to ensure sampling investment aligns with stock availability and product priorities.
Collaborate with Finance to monitor program costs, commission efficiency, and profitability.
Coordinate with Regional Affiliate teams to share performance insights, commercial opportunities, and scalable growth approaches.

Requirements

Experience in affiliate marketing, performance marketing, social commerce, ecommerce, or marketplace growth.
Proven ability to grow revenue through data-led optimization, acquisition strategies, and commercial performance management.
Strong understanding of the affiliate marketing landscape, including different partner models, commission structures, and commercial opportunities.
Experience building or optimizing acquisition, activation, and retention funnels.
Confidence analyzing large data sets, developing performance reports, and translating insights into commercial actions.
Strong Excel skills, with the ability to build forecasts, performance models, and commercially grounded recommendations.
Experience managing performance budgets, incentives, commission structures, or ROI-driven investment.
A good understanding of e-commerce performance metrics, conversion, attribution, and profitability.
Strong organizational skills and the ability to manage multiple commercial priorities in a fast-moving environment.
The ability to work collaboratively across teams, combining commercial thinking with an understanding of creator behavior.
Direct TikTok Shop experience is beneficial, but not essential.
Candidates with strong experience in wider affiliate marketing, performance partnerships, e-commerce, or marketplace growth are of interest.
Ability to understand the commercial mechanics of an affiliate program and how to scale them.

Skills

Affiliate marketing
Performance marketing
Social commerce
Ecommerce growth
Marketplace growth
Data-led optimization
Acquisition strategies
Commercial performance management
Affiliate marketing landscape analysis
Funnel building and optimization
Data analysis
Performance reporting
Excel
Forecasting
Performance modeling
Budget management
Incentive management
Commission structure optimization
ROI analysis
E-commerce metrics
Conversion optimization
Attribution modeling
Profitability analysis
Organizational skills
Collaboration
Commercial thinking
Creator behavior understanding

Location

London, UK

Work Type

Hybrid
Permanent
Full-time

Experience Level

Experience in affiliate marketing, performance marketing, social commerce, ecommerce or marketplace growth
Proven ability to grow revenue through data-led optimisation, acquisition strategies and commercial performance management
Strong understanding of the affiliate marketing landscape
Experience building or optimising acquisition, activation and retention funnels
Confidence analysing large data sets
Strong Excel skills
Experience managing performance budgets, incentives, commission structures or ROI-driven investment
Good understanding of e-commerce performance metrics
Strong organisational skills
Ability to work collaboratively across teams

Benefits

Competitive salary
Hybrid working
Private medical insurance through Vitality
Employee Assistance Programme
Enhanced family policies & support
Life Assurance
25 days' holiday, plus bank holidays
Your birthday off
Monthly product allowance
Cycle to Work scheme
Electric Car scheme
Regular team days
Dog-friendly office

About the Company

At The INKEY List, we believe skincare should be simple. We make science easier to understand, so everyone can make informed choices about their skin.
Since launching in 2018, we've challenged the industry by putting education, honesty and efficacy first.
We listen to our community, create products backed by science and never overcomplicate what should be simple.
We Give A Care. About our customers, our community and the people who make The INKEY List what it is.
We know our best work happens when people feel supported, trusted and able to be themselves.

Equal Opportunity

At The INKEY List, we know different perspectives make us stronger. We're committed to creating an inclusive workplace where everyone feels welcome, respected and able to do their best work.
If you need any adjustments during the recruitment process, please let us know, we're happy to help.