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About the Role

The EMEA ICE Marketing Manager will translate the regional ICE strategy into coordinated, measurable campaigns and market activation across EMEA. This role manages the digital ecosystem, paid and owned campaigns, country alignment, campaign budget allocation, and event oversight, ensuring local teams have the necessary tools, content, and direction to accelerate ICE adoption.

Responsibilities

Develop and execute the annual EMEA ICE campaign plan in alignment with the EMEA ICE strategy, portfolio priorities, and country readiness.
Manage ICE website content and landing pages, coordinating updates, user journeys, analytics, optimisation, and required review processes.
Plan and execute integrated advertising, email, search advertising, and digital campaigns, including audience strategy, media plans, creative development, deployment, and performance optimisation.
Coordinate campaign calendars across EMEA and ensure consistent positioning while enabling appropriate country-level adaptation.
Partner with country marketing and commercial teams to define campaign priorities, activation plans, local requirements, and measures of success.
Recommend and manage the allocation of campaign budgets by market, channel, and activity; monitor spend, commitments, forecasts, and return on investment.
Lead agency and vendor management for creative, media, digital, content, and production activities within approved governance processes.
Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up, and performance reporting.
Develop sales-facing campaign toolkits, content, and activation guides in partnership with the Sales Enablement Specialist.
Monitor campaign and channel KPIs, identify performance gaps, and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders.
Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy, and content approval requirements.

Requirements

Masters's degree in marketing, business, communications, life sciences, or a related discipline.
Approximately 5 or more years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management.
Demonstrated experience managing websites, email campaigns, paid media, and search advertising.
Experience managing campaign budgets, agencies, timelines, performance dashboards, and multiple market inputs.
Strong analytical skills and the ability to turn campaign data into clear optimisation decisions.
Fluent English and the ability to operate effectively in a matrixed, multicultural EMEA environment.
Ability to travel within EMEA for key country meetings, congresses, and business reviews.

Skills

AI Judgement Integration
Brand Marketing
Brand Positioning Strategy
Collaboration
Communication
Consulting
Customer Centricity
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Execution Focus
Financial Analysis
Presentation Development
Problem Solving
Product Improvements
Product Management
Product Strategies
Strategic Thinking

Location

Barcelona, Spain
Berlin, Germany
Lyon, Rhone, France
Milano, Italy

Work Type

Full-time

Experience Level

5+ years

Education Level

Master's degree

Benefits

Annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions.
Vacation days
Parental leave for a minimum of 12 weeks
Bereavement leave
Caregiver leave
Volunteer leave
Well-being reimbursement
Programs for financial, physical and mental health
Service anniversary and recognition awards
Insurance plans (subject to plan terms and eligibility)

About the Company

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.