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About the Role
The Manager, Marketing Analytics & Insights will manage marketing analytics, external digital funnel performance metrics, and provide data-driven insights to support Sunlife's strategic growth initiatives within the Client Experience Office's Growth & Performance team.
Responsibilities
- Own data & insights for our External Digital Funnel, including web, paid, organic search, LLM discoverability & social media
- Track paid funding performance over time, highlighting areas of opportunity and where targets were missed or exceeded
- Provide a single source of truth for the external digital teams and agency partners to continuously optimize our digital marketing campaigns
- Identify trends in organic search (branded and generic) & social media performance and share of voice as it relates to media spend and seasonality
- Partner with SEO and SEM teams to continuously optimize & enhance our engines and lead the A/B testing agenda
- Define & analyze core marketing KPIs (impressions, page visits, clicks, leads & visit to lead conversion, cost per impression, cost per click, cost per lead, cost of acquisition)
- Partner closely with the Manager, Leads Strategy & Insights to set robust targets & forecasts and tell a complete story of external digital funnel performance and its impact on overall leads acquisition portfolio
- Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations
- Assist in the development of business cases and financial models for new strategic initiatives, including investments in marketing technology and campaigns
- Leverage analytics and consumer insights to drive investment prioritization and improve user experience on owned channels
- Champion a "test and learn" strategy to scale effective digital content marketing initiatives nationally
Requirements
- 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
- University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
- Experience in life insurance/wealth management or other financial services industry
- Expertise in visual analytics and design principles
- Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
- Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
- Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
- Deep understanding of digital marketing tracking, pixels, optimization, and measurement
- Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon, LLMs, Reddit, TikTok)
- Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
- Self-motivated, able to work both independently and collaboratively with multi-functional teams
- Strong presentation and written communication skills with significant exposure to senior management
- Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing
Skills
- digital marketing
- analytics
- strategy development
- business growth
- visual analytics
- design principles
- Adobe Analytics
- Adobe Target
- Microsoft Excel
- Tableau
- PowerPoint
- data visualization
- data storytelling
- digital marketing tracking
- pixels
- optimization
- measurement
- digital media strategy
- planning
- buying
- Google platforms
- Meta
- Amazon
- LLMs
- TikTok
- collaboration
- influencing
- presentation skills
- written communication
Location
- hybrid
Work Type
- hybrid
- full-time
Experience Level
- 8+ years
Education Level
- University degree in Business, Marketing, or related field
- MBA or professional certifications (e.g., Digital Analytics) considered an asset
Salary/Compensations
- 85,000 - 128,000
Benefits
- Access to short-term assignments or ‘Gigs’ across the organization
- Charitable giving through our You Give, We Give program
- Care Days available for self-care or care of others
- Sick Days to support your well-being
About the Company
- At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives.
- Our values shape how we work: caring, authentic, bold, inspiring, and impactful.
- We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.
Equal Opportunity
- Diversity and inclusion have always been at the core of our values at Sun Life.
- A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues.
- We welcome applications from qualified individuals from all backgrounds.
- Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.