Product Marketing Lead, Verticals at OpenAI | CA, US | Rezi

Product Marketing Lead, Verticals at OpenAI

Product Marketing Lead, Verticals

OpenAI · CA, US

2 days ago

Product Marketing Lead, Verticals

OpenAI · CA, US

3 days ago
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About the Role

This senior leadership role is responsible for shaping our go-to-market strategy within a specific vertical. You will define priority use cases, craft positioning, and align teams around a focused plan. You will integrate market evidence into product and go-to-market decisions, cultivate relationships with senior customer leaders, and oversee execution. Your accountability will be to an industry strategy that builds customer trust, drives adoption, and supports business growth. We seek an individual who can establish long-term direction, influence key decisions, and develop the necessary programs and customer evidence.

Responsibilities

  • Own the industry strategy, including market assessment, segment and use case selection, and defining a clear growth plan with defined areas of non-focus.
  • Shape product and go-to-market decisions by providing customer needs, market evidence, and competitive insights to Product, Research, and GTM leaders, making clear recommendations and managing tradeoffs.
  • Build executive customer relationships by engaging senior business and technical leaders on their priorities, AI opportunities, adoption barriers, and success metrics.
  • Define industry positioning that highlights OpenAI's differentiated value, grounded in customer realities and product capabilities and limitations.
  • Develop customer evidence by collaborating with customers and internal teams to document outcomes and ROI, understand adoption success factors, and build repeatable use cases.
  • Lead cross-functional execution by aligning Product, Sales, Solutions, Partnerships, Marketing, and Customer Success around priorities and outcomes, translating strategy into launches, executive programs, campaigns, and field enablement.
  • Set the standard for credibility and trust by partnering with Policy, Legal, and Comms on accurate claims and responsible customer-facing guidance in regulated, high-trust industries.
  • Be accountable for results by establishing measures for adoption, pipeline contribution, and market growth, evaluating performance with GTM partners, and adjusting priorities and investment based on evolving evidence.

Requirements

  • 10+ years of experience leading product marketing, industry strategy, or enterprise go-to-market initiatives at significant scale, with a proven track record of shaping strategy and achieving measurable business outcomes.
  • Deep expertise in Financial Services, Healthcare, or Life Sciences, including understanding of how organizations procure, adopt technology, manage risk, and measure value.
  • Credibility to advise C-suite customers and the judgment to respectfully challenge assumptions.
  • Ability to influence consequential decisions across senior technical and commercial leaders without formal authority.
  • Understanding of complex enterprise technology and the ability to translate it into clear positioning and compelling narratives without overstating capabilities.
  • Combination of strategic judgment and hands-on execution, with the ability to set direction, draft initial content, and follow through on launches, customer programs, and field enablement.
  • Proficiency in using customer evidence, product usage, and market insight to make decisions and adapt quickly in ambiguous, fast-moving environments.
  • Strong writing and editorial judgment, technical curiosity, and a commitment to assisting organizations in adopting AI safely and responsibly.

Skills

  • Product Marketing
  • Industry Strategy
  • Enterprise Go-to-Market
  • Financial Services Expertise
  • Healthcare Expertise
  • Life Sciences Expertise
  • C-suite Engagement
  • Strategic Planning
  • Cross-functional Leadership
  • Customer Relationship Management
  • Positioning and Messaging
  • Market Analysis
  • Business Development
  • Risk Management Understanding
  • Technology Translation
  • Program Management
  • Field Enablement
  • Data Analysis
  • Adaptability
  • Writing and Editorial Skills
  • Technical Curiosity
  • AI Adoption Strategy
  • Responsible AI Deployment

Location

  • San Francisco, CA

Work Type

  • Hybrid
  • Relocation Assistance
  • Occasional Travel

Experience Level

  • Senior Leadership
  • 10+ years of experience

Benefits

  • Relocation assistance

About the Company

  • OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.
  • We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products.
  • AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
  • At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared.
  • Join us in shaping the future of technology.

Equal Opportunity

  • We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
  • For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
  • Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates.
  • For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
  • We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
  • OpenAI Global Applicant Privacy Policy