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About the Role
You will sit in the Product Marketing team, reporting to the Head of Product Marketing. You’ll work closely with international commercial teams alongside Product, Design, Research, and Engineering to champion international customers, identify their booking drivers, and uncover growth opportunities. The team turns customer empathy and market intelligence into high-impact proposition improvements and rapid experimentation to accelerate growth in key international markets, starting with Germany and the Netherlands.
Responsibilities
- Build a deep understanding of customers in each international market, with a specific focus on Germany and the Netherlands.
- Get hands-on with customer research, feedback, and the end-to-end holiday journey.
- Understand competitor propositions and business models in detail.
- Share customer and competitor insight broadly.
- Understand performance by market, customer segment, and stage of the journey.
- Identify strengths and weaknesses in our proposition and experience.
- Prioritize opportunities with clear recommendations.
- Propose and run tests with international commercial and platform teams.
- Test changes to our proposition, messaging, and customer experience.
- Use results to refine our approach and build evidence for wider investment.
- Translate international customer needs and market opportunities into clear proposition and experience requirements.
- Work with platform teams to influence priorities and shape solutions.
- Identify platform limitations hindering international growth and work with teams to address them.
- Bring evidence from current markets into future market planning.
Requirements
- Significant experience in product marketing, proposition development, growth, or a closely related discipline within a consumer-facing digital business, including work across international markets.
- Customer expertise beyond research decks, understanding real behavior and market differences.
- Understanding of competition at the proposition level.
- Confidence working with data, interpreting market and customer performance, and combining quantitative and qualitative evidence.
- Track record of hands-on experimentation, turning opportunities into testable hypotheses.
- Experience working with product, design, and engineering teams.
- Clear communication and ability to lead through influence.
- Comfortable moving between setting direction and doing the work.
- Experience in B2C eCommerce is critical.
- Fluency in one or more European languages, especially German highly desirable.
Skills
- Product Marketing
- Proposition Development
- Growth
- Customer Research
- Competitor Analysis
- Data Analysis
- Experimentation
- Cross-functional Collaboration
- Communication
- Influence
- B2C eCommerce
- European Languages (German desirable)
Location
- International
Work Type
- Full-time
Experience Level
- Significant experience
Benefits
- Company pension contributions at 5%
- Individualised training budget
- Discounted holidays
- 25 days of holidays per annum (plus 8 public holidays) increasing by 1 day for every second year of service, up to a maximum 30 days per annum
- Ability to buy and sell annual leave
- Access to electric vehicle salary sacrifice scheme
- Cycle to work scheme
- Season ticket loan
- Eye care vouchers
About the Company
- We’re on a mission to open the world to everyone, giving our customers unlimited choice, unmatched ease and unmissable value for their next getaway.
- Our trailblaze together culture is what drives our success, powered by our people and the way they work.
- Using progressive technology, we drive cutting-edge innovation and improve how our customers discover, book and experience their holidays.
- The Product Marketing team acts as the critical bridge between local market dynamics and core platform execution.
- Product Marketing sits within our Platform function, which builds the technology and shared capabilities that power the loveholidays experience.
- By creating scalable products, systems and tools, Platform helps the wider organisation move faster, work more independently and deliver better outcomes for customers.
Equal Opportunity
- At loveholidays, we focus on creating an inclusive environment where everyone can contribute, grow and succeed.
- We value the different perspectives, experiences and ideas each person brings, because they help us work better together, challenge our thinking and make stronger decisions.
- As we continue to grow and evolve, we want everyone to feel supported and able to do their best work.
- We’re also committed to making our hiring process accessible, so please let our Talent Acquisition team know if you need any adjustments at any stage.