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About the Role
Work with the Senior Brand Manager on the Royal Kennel Club brand, translating overarching strategies into innovative and compelling creative campaigns. Ensure all marketing materials support the company's ambition by optimizing content for the audience at each touchpoint and ensuring creative execution meets expectations. This role requires strong collaboration skills and a deep understanding of the customer journey and appropriate creative/messaging for each phase.
Responsibilities
- Briefing and delivery of marketing plan and all advertising and assets for The Royal Kennel Club’s key events and campaigns
- Own timelines, deliverables and coordination across campaigns to ensure campaigns are delivered on time and to budget
- Adopt a test and learn approach to all marketing initiatives
- Act as a Brand Guardian to ensure that all assets follow brand guidelines and are proofread
- Provide a central marketing resource to wider departments in The Royal Kennel Club
- Brief and organize photo shoots as required
- Source imagery required for assets
- Provide basic Adobe Photoshop and/or Canva support to create in-house materials
- Ensure the brand guidelines and style guides are fit for purpose
- Manage the execution of email marketing, including campaign and monthly email communications
- Deliver channel activity including email, OOH and digital
- Work with channel specialists and media agencies to optimize performance across the funnel
- Work collaboratively with internal teams and subject matter experts
- Work with external creative agencies to produce online and offline marketing materials
- Track budget and support the Senior Brand Manager in finance reporting
- Collate results and metrics to manage reporting for our events and campaigns
- Identify optimization opportunities and feed learnings into future campaigns
- Keep abreast of marketing trends and contribute to new campaign ideas and innovation
Requirements
- Confident in delivering a full marketing campaign end-to-end
- Experience in email marketing using DotDigital including segmentation and planning
- Organised, proactive and able to multitask
- Excellent stakeholder management
- Strong and confident communicator, with a keen eye for detail
- Excellent copywriting skills
- Proven experience of using analysis to drive decision making
- Some budget management experience
- Basic design skills in Photoshop and Canva
- A marketing qualification
- Some knowledge or experience of canine activities
- Experience of using a CRM system
- Experience understanding and reading paid media plans
- Experience updating and amending website content (Umbraco)
- Experience in creating mail marketing strategy
- Unable to provide work visa sponsorships
Skills
- Email marketing
- DotDigital
- Segmentation
- Planning
- Stakeholder management
- Communication
- Copywriting
- Analysis
- Budget management
- Photoshop
- Canva
- Marketing strategy
- CRM systems
- Paid media
- Website content management
- Umbraco
Location
- London
- Hybrid
Work Type
- Permanent
- Hybrid
Experience Level
- Senior
Education Level
- Marketing qualification
Salary/Compensations
- Competitive
Benefits
- 25-30 days annual leave plus statutory holidays
- Option to buy up to five days of annual leave per year
- Employer pension contributions up to 8%
- Life assurance equivalent to three times basic salary
- Enhanced maternity, paternity and adoption pay
- Lifestyle discounts via EAP and healthcare cashback programme
- Discounts on Royal Kennel Club products and services
- 4X Complimentary staff tickets to Crufts and Discover Dogs
- Healthcare cashback programme
- Free eye tests with a voucher towards spectacles
- Financial support for professional and vocational qualifications
- Five days' study leave
- Free access to The Royal Kennel Club Library and Art Gallery
About the Company
- The Royal Kennel Club