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About the Role
Reporting to the Manager of Marketing and Communications, this role supports various internal teams and is suited for a confident, organized individual with practical knowledge of the social and marketing landscape. It's a hands-on, full-time position for a creative marketer comfortable with content creation, social media management, and analytics.
Responsibilities
- Plan, schedule, and publish content across social channels using a monthly content calendar.
- Capture and produce video, photos, and stories on site, collaborating with education and animal care departments.
- Assist with influencer and creator partnerships, including identification, vetting, briefing, hosting, content review, and reporting.
- Monitor comments, direct messages, and mentions daily.
- Manage guest-generated content, including obtaining permissions and usage rights.
- Track social media and campaign performance, preparing monthly reports with insights and recommendations.
- Write clear, engaging copy for social posts, email newsletters, web pages, and internal signage.
- Assist with graphics and layouts in Adobe Creative Suite for various departments.
- Create all social graphics using Photoshop and Canva.
- Plan and coordinate photo and video shoots with outside vendors, including briefs, schedules, logistics, and asset delivery.
- Shoot and edit video and photo content in-house using Adobe Creative Suite, CapCut, and relevant equipment.
- Maintain accuracy by confirming details with relevant teams before publishing.
- Organize and update the brand voice, style guide, and photo/video library.
- Perform other duties as assigned.
Requirements
- Two or more years of experience in social media, digital marketing, or communications, preferably for a consumer-facing brand, attraction, hospitality, or tourism organization.
- Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro) and other graphic creation programs.
- Experience editing video in CapCut and Premiere Pro.
- Comfortable shooting with camera equipment (DJI, GoPro), and operating lighting and audio equipment.
- Hands-on experience with scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite) and native platform analytics.
- Strong understanding of platform-specific content strategies and ability to analyze performance data.
- Excellent written communication and proofreading skills.
- Sound judgment under pressure and ability to respond calmly and professionally.
- Strong organizational skills, including coordinating vendors and creators against deadlines and budgets.
- Comfort working outside regular business hours, including evenings and weekends.
- Creative, curious, and collaborative with a good sense of humor.
- Accountable with a habit of checking facts and permissions before publishing.
- Comfortable taking direction, giving and receiving feedback, and working across multiple teams.
- Self-motivated with the ability to manage priorities independently in a fast-paced environment.
Skills
- Social media management
- Digital marketing
- Communications
- Content creation (video, photo, graphics)
- Adobe Creative Suite
- Photoshop
- Premiere Pro
- Canva
- CapCut
- Video editing
- Photography
- Social media scheduling tools
- Social media analytics
- Copywriting
- Email marketing
- Web content writing
- Influencer marketing
- Project coordination
- Vendor management
- Brand management
- Organizational skills
- Written communication
- Proofreading
- Problem-solving
- Adaptability
Location
- Onsite
Work Type
- Full-time
- Onsite
Experience Level
- Two or more years of experience
Education Level
- Post-secondary education in marketing, communications, journalism, digital media or a related field, or equivalent practical experience.
Salary/Compensations
- $57,250.00 annually
About the Company
- Ripley's Aquarium of Canada is dedicated to providing an atmosphere free from barriers in order to promote equity and diversity and will ensure the full participation and advancement of members of protected groups.
- Ripley's Aquarium of Canada is committed to ensuring that its hiring process is fair and equitable for all persons.
- Ripley's Aquarium of Canada is committed to accessibility and to protecting the human rights of all persons in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario’s Human Rights Code.
- Ripley's Aquarium of Canada uses artificial intelligence (AI) technology tools (including ADP Workforce Now) to assist in the screening, assessment, or selection of applicants as part of the recruitment process for this position.
Equal Opportunity
- We invite and encourage applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our organization.
- Ripley's Aquarium of Canada will provide reasonable accommodation for any applicant, as requested during the recruitment process.