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About the Role
The Marketing department is seeking a Marketing Generalist II for a 12-month contract at Columbia's Canada Headquarters in London, Ontario. This role supports the Director of Marketing in developing and executing integrated marketing plans for English Canada, with a focus on digital activations, paid media, and seasonal planning.
Responsibilities
- Drive the execution of digital-focused, integrated plans to increase brand awareness, consideration, and conversion.
- Participate in the seasonal go-to-market process with sales and marketing teams for initiative development, communication, and execution.
- Build relationships with key account partners and create digitally focused marketing executions to maximize resources and drive sell-through.
- Ensure consistent brand image and message with corporate directives, adapting creative for the Canadian market and securing approvals.
- Support key marketing disciplines including paid media planning and execution across multiple platforms.
- Draft and track seasonal planning documents and create reporting documents for internal stakeholders.
- Support the creation of strategies and execution of events, partnerships, and activations that are uniquely Canadian.
- Liaise with the e-commerce team to ensure Canada calendar alignment, messaging consistency, and paid media efficiencies.
Requirements
- Maintain positive communication with management, staff, external agency partners, and other departments.
- Plan meetings with visibility to internal sales, marketing, and operations contacts, key account partners, agency partners, and marketing team members.
- Support multiple projects from start to finish, track to deadlines, and drive positive results.
- Work independently and collaboratively with stakeholders across marketing, sales, operations, wholesale partners, and external agencies.
- Develop, communicate, and execute integrated marketing plans.
- Possess knowledge of current marketing and social media trends, retail, promotional, and communication techniques/procedures.
- Manage multiple marketing tactics aligned to brand and seasonal marketing objectives.
- Experience with pitching, negotiation, and contracting partners.
- Develop and execute paid media plans.
- Ability to work on-site in London, Ontario, and remotely.
- Ability to travel to key English Canada markets, global headquarters in Portland, OR, and special events/content shoots.
- Ability to work hours exceeding 8 hours per day and/or 40 hours per week during peak season, rush projects, or weekend/evening functions.
Skills
- Digital marketing
- Integrated marketing plans
- Paid media
- Social media
- Retail marketing
- Event planning
- Partnership management
- Brand management
- Communication
- Organizational skills
- Presentation skills
Location
- London, Ontario
- Remote
- Hybrid
Work Type
- Contract
- Hybrid
Experience Level
- 3-5 years experience
Education Level
- Bachelor's degree in business, marketing, social media, communications, or related field
Salary/Compensations
- $70,000 – $80,000 annually
Benefits
- Benefit Plan including Health, Dental, and Life Insurance
- Additional Paid Time Off (floater days)
- Culture Committee and Employee Resource Groups
- Generous Employee Friends and Family discounts
- Employee Assistance Program (EAP)
- Free wellness benefits
- Confidential 24/7/365 counseling services
About the Company
- Columbia Sportswear Company engineers products for outdoor enthusiasts, focusing on durability and performance.
- The company's spirit is fueled by a passion for the outdoors and understanding consumers.
- Columbia markets products that Canadians rely on to thrive outside.
Equal Opportunity
- Columbia Sportswear Canada is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial or local law.
- Columbia Sportswear Canada provides accommodations to applicants with disabilities throughout the hiring process.