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About the Role
As a Manager in Performance Marketing, you will lead a team responsible for driving customer growth and efficiency across key performance marketing channels, including Paid Search and Low Funnel Display. You will own these channels, working closely with analytics, creative, data, legal, and technology teams to implement new strategies and optimizations. The role involves leading a team of associates, shaping strategies, owning end-to-end execution, managing a testing agenda, and staying current with industry trends, including AI's impact on consumer behavior.
Responsibilities
- Lead, train, and manage a team of associates performing daily management of Paid Search and Low Funnel Display campaigns.
- Partner with Business Analyst and Data Science teams to measure marketing investment effectiveness and identify performance improvement opportunities.
- Collaborate with internal associates and partners to develop full-funnel digital strategies for acquisition and product-focused campaigns.
- Own campaign strategies and tactics, including bidding models, attribution approaches, and signal frameworks.
- Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, and Creative to execute strategies.
- Develop and execute a testing agenda with a cross-functional team, covering audiences, user experience, creative, landing pages, and channel/partner/platform expansions.
- Serve as the subject matter expert in digital channels, with deep knowledge of platforms, campaign settings, optimization techniques, creative, and automation.
- Stay abreast of industry trends and technologies, advising on new audience reach methods.
- Help Capital One navigate the AI-driven search landscape and partner across teams to optimize strategies and performance.
- Manage and strengthen agency and partner relationships with Google, Microsoft, Yahoo, and other vendors.
- Develop robust, efficient, and scalable marketing operations processes for channel management.
- Communicate regular updates, channel metrics, progress reports, timelines, and results to key stakeholders.
Requirements
- 8+ years of experience in running paid search and display performance marketing across major enterprise platforms (SA360, Google Ads, Microsoft Advertising, Yahoo).
- 5+ years of experience planning and implementing digital acquisition strategies.
- 5+ years of experience managing multi-million dollar digital campaigns.
- 5+ years of experience in marketing analytics.
- 3+ years of experience in people management.
- 3+ years of experience in project management.
- 1+ year of experience in financial services.
- Bonus points for understanding the Credit Card marketing landscape in Canada.
Skills
- Strong analytical skills
- Proficiency in data analysis tools
- Strong communication skills
- Strong presentation skills
- Excellent project management skills
- Expert in bidding and targeting strategies
- Expert in budget allocation
- Expert in attribution
- Expert in signal frameworks
- Expert in performance measurement
- Working knowledge of CM360 (floodlights, ad serving, cross-channel deduplication, verification tracking, holistic conversion reporting)
- Marketing tech and data fluency (tag management systems, data warehouses, customer match management)
- AI & generative search readiness (experience implementing emerging generative AI search algorithms and interfaces)
- Experience in other digital marketing channels (Social, OLV, Affiliates, AdMail, Addressable TV, Connected TV, Digital Audio)
- Self-starter
- Strong organizational skills
- Ownership mentality
- Ability to prioritize workloads
- Fast learner of new digital marketing and Display specific technology tools
Location
- 161 Bay Street (93021), Canada, Toronto, Toronto, Ontario
Work Type
- Hybrid
Experience Level
- Manager
Education Level
- Bachelor’s Degree in business, marketing, or a like field
Salary/Compensations
- $130,000 to $148,400
- Eligible to earn performance-based incentive compensation (cash bonus(es))
Benefits
- Full coverage for spouses, domestic partners and dependents
- One-time Work From Home allowance
- Up to $3,000 in mental health coverage
- Up to $5,000 in annual tuition subsidies
About the Company
- For 30 years, Capital One Canada has been on a mission to change banking for good, challenging the traditional bank stereotype and fostering a culture where innovation thrives.
- They leverage the power of data and technology to empower innovative solutions and inspire bold ideas.
- The company balances high-performance with investment in employee's long-term success, offering support for employees to do their best work and take accountability for their career path through hands-on experience and mentorship.
Equal Opportunity
- Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment.
- They consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
- If you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at ARCanada@capitalone.com.