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About the Role
VERBI Software GmbH is seeking a Performance Marketing Manager to drive growth through new lead channels, optimize paid advertising campaigns, and develop landing pages. This role involves close collaboration with content, design, and development teams, as well as managing tracking setups and analyzing campaign performance.
Responsibilities
- Build and develop new lead channels, test and scale new advertising formats.
- Independently manage and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads, including cross-channel budget control and reporting on CPL, CPA, and ROAS.
- Conceptualize and technically implement landing pages in close collaboration with content, design, and development, including continuous A/B testing for conversion optimization.
- Set up, maintain, and develop the tracking system (conversion tracking, attribution, tag management) in coordination with web analytics/tech.
- Collaborate closely with the content team on campaign messaging, creatives, and ad copy, and monitor new channels and platforms for relevant developments and actionable recommendations.
Requirements
- Several years of professional experience (minimum 3 years) in performance marketing.
- Operational experience in Google Ads, LinkedIn Ads, and Meta Ads.
- Demonstrable experience in building new lead channels and enthusiasm for discovering, testing, and developing new channels.
- Good technical understanding of analytics and tracking (e.g., tag management, conversion tracking, attribution models).
- Analytical and data-driven work approach with confident interpretation of common key figures (CPL, CPA, ROAS, CTR, etc.) and understanding of the interface between performance marketing and content.
- Experience with marketing automation and CRM systems.
- German language skills at least C1 level.
- Good English language skills, both written and spoken.
- A good fit for the company culture and a desire to contribute ideas and develop professionally.
Skills
- Performance Marketing
- Google Ads
- LinkedIn Ads
- Meta Ads
- Lead Generation
- Advertising Campaign Management
- Budget Management
- CPL
- CPA
- ROAS
- Landing Page Development
- A/B Testing
- Conversion Optimization
- Analytics
- Tracking Setup
- Tag Management
- Conversion Tracking
- Attribution Modeling
- Data Analysis
- Marketing Automation
- CRM Systems
Location
- Berlin, Germany
Work Type
- Hybrid
Experience Level
- Minimum 3 years of professional experience in performance marketing
Benefits
- Modern office at Berlin Hauptbahnhof
- Hybrid work model with three fixed days in the office per week
- Flat hierarchies and a family-like corporate culture
- Ample room for initiative and personal development
- Subsidy for Urban Sports membership, BVG/Deutschlandticket, or Givve Card
- Participation in the Corporate Benefits program
- Free fruit, vegetables, and drinks
- Muesli bar & VERBI fridge
- Monthly VERBI breakfast & lunch
- After-work events
- Team events and company celebrations
- Large kitchen, balcony, and roof terrace
- Onboarding program & a VERBI Buddy
About the Company
- VERBI Software GmbH is a family-owned company founded in 2001, known for MAXQDA, the leading software for qualitative and mixed-methods data analysis.
- The company continuously develops its cloud and AI technologies, including the new product MAXQDA Tailwind.
- Their mission is to provide researchers, universities, and companies with innovative and intuitive tools to achieve great things with their projects.
- They operate with flat hierarchies, encouraging engagement, personal responsibility, and enthusiasm.
- Their corporate culture is characterized by clear and open communication, reflection, and passion for their work.
- The company fosters a family-like culture, evident in shared lunches, kicker sessions, and team events.