Senior Vice President, Global Partnerships & Investment (CPG Client)
Publicis Groupe Holdings B.V · Dallas, TX, US
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About the Role
The SVP, Global Partnerships, Investment & Principal Supply will lead the development and management of PepsiCo's global investment and partnership capabilities within the Publicis Above Market organization. This role is responsible for establishing a connected approach to global media investment, strategic partnerships, joint business plans (JBPs), principal supply governance and marketplace intelligence. The SVP will build the frameworks, standards and operating practices that help PepsiCo maximize the value of its global media investment.
Responsibilities
- Lead the development of global investment principles, standards and governance frameworks across PepsiCo's media ecosystem.
- Establish consistent approaches to marketplace intelligence, investment benchmarking, media quality and value assessment.
- Define global-to-local investment responsibilities, decision rights, approval processes and exception management in partnership with PepsiCo.
- Identify opportunities to improve investment effectiveness, efficiency and transparency across markets.
- Partner with Productivity, Finance and Operations to connect investment governance with commercial commitments, value realization and reporting.
- Lead the global approach to strategic media partnerships and JBPs across major media, technology, platform and commerce partners.
- Establish a unified framework for evaluating, prioritizing, negotiating and governing global and regional partnership opportunities.
- Oversee the development of JBP commitments, value measurement, governance cadences and partner performance reviews.
- Identify opportunities to leverage PepsiCo's global scale while ensuring partnerships deliver measurable strategic and commercial value to participating markets.
- Work with local investment teams to coordinate global opportunities without duplicating or overriding local commercial responsibilities.
- Establish governance standards for principal supply and alternative media investment models, aligned with PepsiCo's contractual requirements and approval rights.
- Ensure clear frameworks for transparency, disclosure, media quality, performance evaluation, authorization and auditability.
- Work with Publicis investment specialists to assess opportunities against client objectives, marketplace competitiveness and appropriate governance standards.
- Maintain separation between independent strategic recommendations and supply-related commercial considerations.
- Ensure global investment and partnership frameworks reflect the evolving media landscape, including retail media, commerce platforms, connected media and emerging investment models.
- Partner with Publicis commerce and retail media specialists to incorporate relevant Shop and commerce considerations into global investment principles and partnership opportunities.
- Support cross-capability workstreams, including Shop sufficiency and One Demand, where investment or partnership expertise is required.
- Leverage specialist expertise across Publicis rather than duplicating dedicated commerce execution capabilities Above Market.
- Build practical frameworks, playbooks and operating standards that can be adopted across regions and markets.
- Lead a lean, senior team responsible for delivering the global investment and partnership workstream.
- Establish regular governance with PepsiCo leadership and ensure clear accountability for deliverables, market adoption and continuous improvement.
- Work across Strategy, Data, Measurement, Productivity and Global Operations to ensure investment capabilities connect into PepsiCo's broader end-to-end planning model.
- Establish the global investment, partnerships and principal supply governance framework.
- Build a consolidated view of global and regional partnerships, JBPs, commitments and opportunities.
- Define JBP value measurement, reporting and review processes.
- Establish principal supply governance, disclosure and authorization standards.
- Develop a global investment intelligence and benchmarking approach.
- Clarify interfaces with markets, IB/IF teams and specialist Publicis capabilities.
Requirements
- Significant senior leadership experience in media investment, global partnerships, commercial strategy or a related discipline within a major media agency, advertiser or media organization.
- Deep understanding of global media investment economics, marketplace dynamics and major media platform relationships.
- Demonstrated experience managing complex commercial relationships, strategic partnerships and investment governance.
- Strong understanding of principal media models, investment transparency and client governance requirements.
- Proven ability to build global frameworks and translate them into practical operating models across multiple markets.
- Strong executive presence, commercial judgment and ability to influence senior client and agency stakeholders.
- Hands-on leadership style with experience developing capabilities and delivering tangible outcomes through lean teams.
- Experience with commerce, retail media or integrated investment models is advantageous but not required.
Skills
- Media investment
- Global partnerships
- Commercial strategy
- Marketplace intelligence
- Investment benchmarking
- Media quality assessment
- Value assessment
- Strategic partnerships
- Joint business plans (JBPs)
- Principal supply governance
- Commerce integration
- Retail media
- Connected media
- Executive presence
- Commercial judgment
- Influence
- Lean team leadership
Location
- Global
Work Type
- Full-time
Experience Level
- Senior leadership
Salary/Compensations
- USD $180,215.00 - USD $299,637.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit.
- For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry.
- We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.
- Clients hire us for our track record of excellence in strategic planning, investment, and measurement.
- We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.
- Veterans Encouraged to Apply