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About the Role

We are looking for a Sales and Marketing Manager to take our Up World courses to the next level. You will own course revenue and the plan to grow it, using the existing marketing machine to build brand awareness, generate leads, and convert them into paying customers. There is huge opportunity to influence future strategy, including what we sell, who it's for, pricing, and future launches.

Responsibilities

Drive revenue and work to a revenue target, aiming to double current course revenue.
Convert interested individuals into paying customers through calls, launches, or events.
Generate leads and build brand awareness by owning the full funnel, including campaign launches, lead nurturing, paid advertising, landing pages, and follow-up.
Increase the visibility of courses to a wider audience beyond the Up World community.
Brief freelancers (design, copy, paid) and maintain quality standards, while also being hands-on when necessary.
Manage course logistics, including enrollment, administration, communication, and cohort tracking.
Refine and improve underlying systems for course delivery.
Report on sales performance, conversion rates, and identify areas for improvement to increase enrollments.
Automate repetitive tasks using tools like Claude, HubSpot, Mailchimp, and Zapier.

Requirements

A goal-focused mindset with experience owning and driving revenue numbers.
Comfortable with direct sales, including asking for the sale in various settings.
A solution-focused approach to problem-solving and a passion for building processes.
Ambition to build something significant beyond the current role.
Experience setting up and running a CRM system effectively.
Experience building automations that others rely on.
Experience in lead generation, including building a pipeline from scratch, writing launch emails, briefing ads, and optimizing funnel performance.
Understanding of startup marketing and its target audience.
Ability to analyze data and adjust strategy based on insights.
Familiarity with tools such as Claude Co-work, HubSpot, Mailchimp, and Zapier.

Skills

Sales
Marketing
Revenue Generation
Lead Generation
Brand Awareness
Full Funnel Management
Campaign Management
CRM Management
Marketing Automation
Logistics Management
Reporting and Analytics
Freelancer Management
Communication

Location

Remote first
London-based or with easy access to London

Work Type

Full-time
Permanent
Remote

Experience Level

Mid-level

Salary/Compensations

£38-45k + bonus DOE

Benefits

25 days holiday plus bank holidays
Monthly remote-working allowance
Commitment to development
Birthday off
Enhanced paternity/maternity leave & pay
Unlimited coaching with MoreHappi
Full Up World Membership
Access to co-working spaces
Team meetings and events in person twice a month

About the Company

Up World is a community for marketers to gain confidence, support, and tools to advance their careers.
We have over 1,100 paying members, an annual green field festival, and an exclusive supper club.
Up Club offers exclusive access to industry leaders, expert mentorship, and world-class training.
Big Up Club is an invite-only community for startup Marketing Directors, Heads of Marketing, and CMOs.
The Marketing Accelerator is a 12-week program for mid-level marketers to develop leadership skills and marketing ability.
UpFest is the UK’s only greenfield marketing festival for marketers.