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About the Role
Asterix is seeking a founding sales hire to establish and lead the company's sales function. This role involves end-to-end sales, building the sales playbook, and driving revenue growth by selling Asterix's remote GP services to NHS primary care providers. The mission is to turn founder-led sales into a sustainable revenue engine and build a new model of care for practices in need.
Responsibilities
- Own new business, end to end.
- Build and run your own pipeline: prospecting, discovery, demos, proposals, negotiation and close.
- Navigate multi-stakeholder decisions across partners, managers, clinical directors and finance.
- Steer deals through clinical governance, IG and contracting without losing momentum.
- Sell outcomes: GP sessions given back, backlogs cleared, real cost savings.
- Help buyers unlock funding, including ARRS, and build the business case with them.
- Bring in clinical leaders when the conversation needs a doctor in the room.
- Develop the first sales playbook: ICP, qualification, pitch, objection handling, pricing guardrails.
- Feed market insights back into product, ops and pricing.
- Represent Asterix at primary care events, PCN and ICB forums and conferences.
- Travel across the country to conferences and in-person practice meetings.
- Turn happy partner practices into referrals and expansion.
- Help hire and coach the sales team that follows you.
Requirements
- Proven record of closing new business as a full-cycle AE.
- Experience selling healthtech or health services into NHS primary care.
- Closed deals in the £30k–£250k+ range, with long, multi-stakeholder cycles.
- Real understanding of how practices and PCNs buy and are funded (ARRS, PCN DES, partnership decisions).
- Confidence handling NHS information governance questions.
- Built a pipeline from cold, not just worked inbound.
- Experience as an early or first sales hire at a startup (nice to have).
- Existing network across PCNs, federations or practice managers (nice to have).
- Experience selling workforce or managed clinical services (nice to have).
- Relationships with ICBs or primary care commissioning teams (nice to have).
Skills
- Sales
- Business Development
- Pipeline Management
- Negotiation
- Healthtech Sales
- NHS Primary Care Sales
- ARRS Funding
- Information Governance
- Playbook Development
- Market Analysis
- Event Representation
- Networking
- Team Building
- Team Coaching
Location
- Shoreditch / Old Street, London
Work Type
- Onsite
- Full-time
Experience Level
- Founding Role
- Senior
Salary/Compensations
- £150,000+ OTE (Uncapped Commission)
Benefits
- Equity
- Private health and dental by Bupa
- Dinner expensed after 7pm
- All equipment covered
About the Company
- Asterix is solving healthcare's biggest problem: the shortage of qualified doctors.
- Asterix combines highly qualified doctors with purpose-built technology to deliver better care for patients.
- Founded in 2024, and launching the service in late 2025.
- Scaled with leading NHS care providers nationally.
- Approach features in the NHS 10 Year Health Plan.
- Backed by Entrepreneur First and leading investors.