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About the Role
This role is responsible for developing and executing a global PR strategy to elevate Formula E's race support and city marketing. You will act as a strategic partner, leading discussions with various stakeholders to translate marketing campaigns into high-impact earned media, cultural moments, and ticket sales.
Responsibilities
- Architect and lead proactive GTM earned media frameworks across all championship markets.
- Champion a two-phase campaign model: building early cultural fame and anticipation before ticket launches, followed by commercial, ticket-driving publicity up to race week.
- Conceptualize fresh, innovative city activations by looking outside traditional motorsport.
- Lead strategic dialogue with host city partners, municipal authorities, tourism boards, and circuit promoters.
- Act as the dedicated Comms integration partner for Marketing and Commercial teams to ensure PR accelerates ticket sales, fan conversion, and brand awareness.
- Identify emerging cultural trends and propose ambitious, high-impact concepts to create city buzz, earned media moments, and shareable brand stories.
- Pitch, secure, and direct non-endemic, Tier-1 lifestyle, business, entertainment, and tech coverage.
- Oversee and hold accountable the roster of regional PR agencies, owning procurement and tender processes.
- Set clear KPIs for agencies tied to market awareness, sentiment, and ticket acquisition.
- Oversee local-market editorial narratives and rights-holder PR synergies.
- Line manage, mentor, and empower the Communications Executive.
- Manage race promotion execution on-site during race weekends on a rotational basis.
Requirements
- Significant progressive experience leading high-profile communications, consumer PR, or event promotion within international sports, entertainment, live events, or major consumer lifestyle brands.
- Mastery of commercial GTM campaigns where earned media directly drives audience growth, event buzz, and ticket acquisition / box-office conversion.
- Proactive self-starter who looks outside motorsport (fashion, music, tech) for inspiration, pitching ambitious concepts that challenge legacy thinking and create cultural fame.
- Proven capability to command strategic discussions with external host city stakeholders, tourism leaders, municipal authorities, and executive leadership.
- Deep experience managing regional PR agencies across multiple continents, languages, and time zones, including running formal RFPs and agency pitch tenders.
- Proven personal network and track record landing features across lifestyle, design, tech, business, and mainstream city entertainment outlets.
- Passionate people manager capable of coaching junior team members.
- Ability to thrive under fast-paced live event conditions.
- Willingness to travel rotationally on-site.
- Multilingual proficiency in Spanish, German, French, Chinese, or Japanese is a strong plus.
Skills
- PR Strategy
- Go-To-Market Campaigns
- Earned Media
- Consumer PR
- Event Promotion
- Brand Marketing
- Commercial Alignment
- Storytelling
- Media Relations
- Agency Management
- RFP Management
- People Leadership
- Live Event Management
Location
- Hammersmith London
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- 25 days' annual leave
- Birthday day off
- Wellbeing leave
- Opportunity to extend stay if travelling for a race event
- Health Cash Plan
- Access to Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer's leave
- Cycle to Work Scheme
- Electric Car Scheme
- Formula E store discount
- Regular social events
- Employee working groups
About the Company
- Formula E is a premium entertainment, technology, and city festival experience.
- Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
- Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology.
- As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway.
- Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds.
- Currently achieving 0-100 kmh in 1.8 seconds.
- Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.
Equal Opportunity
- At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together.
- We will provide equal opportunities regardless of an individuals' protected characteristics.
- We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.