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About the Role

This role drives organic fan acquisition, search/AI discovery (SEO & GEO), and long-term audience retention across web, app, and audio ecosystems for an ambitious leader who pairs journalistic maturity with an appetite for innovation.

Responsibilities

Define the tone of voice and journalistic standards across web and app platforms, translating complex technical topics, search intelligence, and analytics into compelling stories.
Architect Formula E's organic discovery strategy, leading traditional technical SEO alongside Generative Engine Optimisation (GEO) across emerging AI search platforms and LLM answer engines.
Take full accountability for editorial analytics, tracking engagement time, scroll depth, organic click-throughs, and LLM citation frequency (AI share of voice) to drive ticket conversion, app downloads, and CRM capture.
Serve as the internal centre of excellence for search, audience intent, and LLM behaviour, supplying real-time search intelligence to PR, Brand, Social, and Marketing teams.
Oversee Formula E's podcast network, develop high-value deep-read features, and package editorial assets for third-party media partnerships, guest columns, and external syndication.
Implement disciplined publishing processes, style guides, and fast-turnaround workflows to ensure digital platforms remain the definitive, fastest-moving source for Formula E news.
Line-manage, mentor, and elevate the Editorial Executive, establishing clear development roadmaps and fostering a high-performance culture anchored in accountability and creative pride.

Requirements

Significant progressive experience heading digital editorial desks, publishing platforms, or digital content strategies within sports, live entertainment, major media publishers, or global culture brands.
Proven expertise in cutting-edge search strategies, including semantic search, LLM answer-engine optimisation (GEO), site taxonomy architecture, and technical audits.
High analytical comfort with a track record of translating data into actionable editorial strategies that increase dwell time, organic traffic, and ticket discovery.
A structured operator who thrives on clear workflows and fast turnarounds without compromising tone, accuracy, or journalistic standards.
Ability to view editorial as an engine powering the wider commercial ecosystem—driving PR pitches, social deep-links, app traffic, and commercial campaigns.
A mature people manager with a proven track record of coaching junior talent, driving team morale, and fostering a growth mindset.

Skills

Journalistic maturity
Innovation
Organic fan acquisition
Search/AI discovery (SEO & GEO)
Audience retention
Web
App
Audio ecosystems
Tone of voice definition
Journalistic standards
Technical topics translation
Search intelligence
Analytics
Compelling storytelling
Generative Engine Optimisation (GEO)
AI search platforms
LLM answer engines
Editorial analytics
Engagement time tracking
Scroll depth tracking
Organic click-throughs tracking
LLM citation frequency tracking
Ticket conversion
App downloads
CRM capture
Audience intent analysis
LLM behaviour analysis
Search intelligence provision
Podcast network oversight
Deep-read feature development
Editorial asset packaging
Third-party media partnerships
Guest column development
External syndication
Publishing processes
Style guides
Fast-turnaround workflows
People leadership
Mentorship
Development roadmaps
High-performance culture
Accountability
Creative pride
Semantic search
Site taxonomy architecture
Technical audits
Data-led strategy
Commercial acumen
Structured operations
Clear workflows
Fast turnarounds
Holistic thinking
Cross-functional thinking
Coaching junior talent
Team morale driving
Growth mindset

Location

Hammersmith London office

Work Type

Hybrid

Experience Level

Senior

Benefits

25 days' annual leave
Birthday day off
Wellbeing leave
Opportunity to extend your stay if travelling for a race event
Health Cash Plan
Access to the Aviva Digital Workplace app
Enhanced Parental Leave
Flexible Bank Holidays
Paid volunteer leave
Paid carer's leave
Cycle to Work Scheme
Electric Car Scheme
Formula E store discount
Regular social events
Employee working groups

About the Company

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology.
As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway.
Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds.
Currently achieving 0-100 kmh in 1.8 seconds.
Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

Equal Opportunity

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together.
We will provide equal opportunities regardless of an individuals' protected characteristics.
We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.