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About the Role
The Sales Assistant role at A.P.C. is an on-site position based in Greater London, supporting the store team in delivering a premium, welcoming customer experience. This role involves greeting and assisting customers, understanding their needs, and providing informed product recommendations in line with A.P.C.’s brand values. Day-to-day tasks include managing fitting rooms, maintaining visual merchandising and store cleanliness, handling transactions, and supporting stock replenishment and inventory organization. The Sales Assistant also helps achieve sales targets, contributes to store operations, and collaborates with colleagues to ensure consistent service standards.
Responsibilities
- Greeting and assisting customers
- Understanding customer needs
- Providing informed product recommendations
- Managing fitting rooms
- Maintaining visual merchandising and store cleanliness
- Handling transactions
- Supporting stock replenishment and inventory organization
- Achieving sales targets
- Contributing to store operations
- Collaborating with colleagues to ensure consistent service standards
Requirements
- Strong customer-facing abilities
- Effective Communication skills, both verbal and written
- Sales skills with a track record of meeting or supporting sales goals
- Solid Organization Skills to manage multiple priorities, maintain an orderly sales floor, and support stock and inventory tasks
- Interest in fashion and brand storytelling
- Ability to work collaboratively in a team
- Ability to adapt to a fast-paced retail environment
- Ability to follow store procedures reliably
- Previous experience in retail or luxury fashion is preferred but not required
- Willingness to learn and grow within the brand is essential
Skills
- Customer Service
- Interpersonal Skills
- Building rapport
- Fostering repeat business
- Verbal communication
- Written communication
- Product feature presentation
- Brand identity conveyance
- Retail sales processes
- Managing multiple priorities
- Maintaining an orderly sales floor
- Stock and inventory tasks
- Eye for style
- Team collaboration
- Adaptability
- Reliability
Location
- Greater London
Work Type
- On-site
- Full-time
About the Company
- A.P.C., founded by Jean Touitou in 1987, is an authentic French fashion label known for its minimalist aesthetic and accessible approach to design and pricing.
- Originally recognized for its classic raw denim jeans, the brand has expanded into a full collection of clothing and accessories for all genders.
- A.P.C. emphasizes timeless style, quality materials, and an effortless cool that appeals to customers seeking understated elegance.
- The brand’s focus on simplicity and refinement shapes both its product offering and in-store experience, creating a distinctive environment for team members and clients alike.