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About the Role
The Director, Digital Commerce will lead the market's digital commerce strategy, translating the global digital vision into actionable strategies that drive value across online grocery, quick-commerce, and away-from-home aggregator platforms. This role sits at the intersection of commercial excellence, data innovation, and platform economics, serving as the orchestrator of Coca-Cola’s digital system agenda.
Responsibilities
- Lead the market’s Digital Commerce strategy and execution, aligning Coca‑Cola and bottling partners behind a unified growth agenda and an integrated performance plan.
- Embed data‑driven decision making across digital channels, moving from reporting into predictive analytics and insight‑led action.
- Establish joint business planning routines with the bottler for digital commerce, ensuring commercial alignment, execution excellence, and measurable return on investment.
- Drive system performance across online grocery, quick‑commerce, and aggregator platforms with clear accountability for volume, revenue, share, transactions, and profit.
- Develop and implement eRevenue Growth Management (eRGM) strategies that optimize pack‑price architecture, promotional effectiveness, and customer profitability across channels.
- Define and track eRetail Execution Drivers (eRED) metrics for digital platforms, balancing economic performance with system sustainability and customer partnership value.
- Collaborate closely on Retail Media planning and investment, ensuring consistent system decisions that maximize shopper engagement and conversion.
- Partner cross‑functionally with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is embedded in all commercial decisions and routines.
- Incorporate advanced analytics, data science, and AI into forecasting, pricing, promotion, and assortment models to drive continuous improvement and efficiency.
- Accelerate digital innovation through test‑and‑learn pilots and partnerships, rapidly scaling proven methods across the market and throughout the European network.
- Cultivate senior relationships with bottling partners, retailers, aggregators, and eCommerce platforms to strengthen joint value propositions and influence digital retail evolution.
- Represent The Coca‑Cola Company externally in discussions with industry partners and associations, supporting our role in shaping next‑generation digital commerce practices.
- Model enterprise collaboration, accountability, and speed in all actions to enable the collective success of the Coca‑Cola system.
Requirements
- Bachelor’s degree in Business, Marketing, Digital Commerce, or related discipline; equivalent practical experience may be considered.
- Deep experience in Digital Commerce, eCommerce, or Omnichannel leadership roles, ideally with exposure to aggregator and digital platform ecosystems.
- Proven ability to apply data analytics, AI solutions, and predictive modeling to create measurable business growth and optimize performance.
- Strong commercial and financial acumen with experience managing tradeoffs across pricing, profitability, and customer engagement.
- Experienced in partnership management and system alignment, including joint planning and decision‑making within cross‑company networks.
- Skilled in Retail Media economics and activation, understanding how data and media investment shape conversion and shopper outcomes.
- Robust understanding of platform economics and eCommerce mechanisms across diverse digital subchannels.
- Demonstrated success in navigating complex stakeholder environments, influencing strategic outcomes through collaboration rather than formal authority.
- Exceptional communication and strategic thinking skills combined with a performance‑focused mindset.
- Comfort working in dynamic, fast‑moving digital environments with a continuous learning approach to emerging technologies and tools.
- Local market knowledge and proven ability to adapt global frameworks to national digital ecosystems.
- Willingness to travel up to approximately 25%.
Skills
- Brand Management
- Category Management
- Communication
- Competitor Analysis
- Digital Marketing
- Finance Strategy
- Financial Forecasting
- Integrated Marketing
- Key Performance Indicators (KPI)
- Leadership
- Marketing Campaigns
- Marketing Strategies
- Media Planning
- Microsoft Office
- People Management
- Pricing Management
- Product Roadmapping
- Promotional Strategies
- Sales Analysis
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Teamwork
- User Experience Analysis
Location
- London, United Kingdom
Work Type
- Full-time
Experience Level
- Director
Education Level
- Bachelor's degree
Benefits
- Scope to shape digital growth strategies that directly impact how consumers experience Coca‑Cola across multiple platforms and markets.
- Development opportunities across AI‑driven analytics, eCommerce architecture, and omnichannel leadership through regional network collaboration.
- Close collaboration with digital thought leaders and partners within Coca‑Cola’s European Digital Commerce Network to expand capabilities and professional reach.
- Support for continuous innovation through experimentation and scaling of proven digital initiatives, allowing real time impact in a fast‑evolving marketplace.
About the Company
- At The Coca‑Cola Company, digital transformation is reshaping the way we connect with consumers and customers worldwide.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.