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About the Role
The Marketing Manager oversees the day-to-day operations of the Marketing Department, including Promotions, Players Club, and Bus Group arrivals/departures. This role is responsible for implementing and expanding marketing plans to increase business through promotional gifts, events, and bus programs, while directly managing all administrative aspects of the promotions department and guest interactions.
Responsibilities
- Oversee daily operations of Marketing staff, including hiring, training, development, coaching, scheduling, and termination.
- Complete Performance Appraisals for all staff.
- Educate and train staff in exceptional customer service.
- Maintain a professional work environment.
- Relay Seneca Players Club Card uses and benefits to staff.
- Describe current and upcoming promotions to staff.
- Ensure staff compliance with gaming rules, regulations, and department policies.
- Assist Bus Group Sales Department with bus scheduling and projections.
- Plan and execute promotions in advance.
- Oversee promotion execution to ensure compliance with gaming rules and regulations.
- Create and assemble memos, SGA submissions, promotional fact sheets, and ProFormas.
- Track promotional and operational expenses.
- Assist in setup and testing of upcoming promotions and new promotional software.
- Use ACSC Computer System to review patron eligibility, status, and promotion outcomes.
- Ensure accurate counting of coupons in accordance with Seneca Gaming Authority and Income Audit.
- Monitor competitor promotions.
- Maintain tracking and reporting for all promotion programs.
- Manage inventory and ordering of promotional gifts, materials, and supplies.
- Collaborate with departments on promotion creation and setup.
- Strategize with Executive Director of Marketing & Sales for business growth opportunities.
- Develop annual budget and monitor expenditures.
- Oversee Players Club booths.
- Update Promotions Department Policies and Procedures as needed.
- Meet with outside vendors regarding promotion ideas and items.
- Present a positive image of the Casino to guests and vendors.
- Assist guests and vendors as required.
- Participate in and promote Customer Service Training programs.
- Utilize player tracking system to increase player's club participation.
- Work a flexible schedule, including occasional travel.
- Attend scheduled meetings with other departments.
- Make suggestions for Department Standard Operating Procedures.
- Assist in composition, implementation, and monitoring of SOPs.
- Maintain strict confidentiality of all confidential information.
- Maintain a current understanding of information security policies and guidelines.
- Comply with all information security policies and procedures.
- Provide exceptional customer service to all patrons.
- Communicate in a pleasant, friendly, and professional manner.
- Meet attendance guidelines and adhere to regulatory, departmental, and company policies.
- Complete all required SGC Training programs within nine months of employment.
- Attend all necessary meetings.
- Perform other duties as assigned, understanding that job duties may change.
Requirements
- Must be 18 years of age or older.
- Scheduling flexibility and dependability required.
- Excellent quantifiable customer service skills and dependability required.
- Must be able to type a minimum of 40 w.p.m.
- Ability to operate a personal computer and analyze data.
- Must have experience writing and understanding promotion and gaming related internal controls.
- Must possess excellent communication skills.
- Ability to write and speak effectively to the public, employees, and customers.
- Ability to deal effectively and interact well with customers and employees.
- Ability to resolve problems/conflicts in a diplomatic and tactful manner.
- Must be able to stand for up to eight plus hours, walk, and move through all areas of the casino.
- Must have excellent auditory abilities.
- Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced casino environment.
- Effectively deal with customers, management, employees, and the business community in all situations.
- Must be able to work in an environment where smoking is permitted.
Skills
- Marketing
- Promotions
- Player Services
- Bus Group Management
- Customer Service
- Supervisory Experience
- Computer Operation
- Data Analysis
- Communication Skills
- Problem-Solving
- Budget Management
Location
- Casino Environment
Work Type
- Full-Time
- Flexible Schedule
Experience Level
- Minimum three (3) years’ experience in casino marketing or player services.
- Minimum of three (3) years of Promotions/Events experience required.
- Minimum three (3) years supervisory experience required.
Education Level
- BS or BA in Marketing or Business required.
Salary/Compensations
- $68,697.18
- Compensation is negotiable based on experience and education.
About the Company
- Seneca Gaming Corporation