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About the Role
We are seeking a strategic and creative Content Marketing Manager to own our content strategy end-to-end. This role involves building a content engine, leading brand campaigns, managing a direct report, and growing our community of service professionals. The ideal candidate will have a proven ability to craft resonant content and build systems that support external presence and internal teams.
Responsibilities
- Own content strategy and the editorial calendar across website, email, social, YouTube, and community.
- Build a repeatable content engine that powers our external presence and supports cross-functional teams.
- Manage the Content Marketing Coordinator, setting direction and supporting production and editing.
- Own our content library (DAM) for easy asset access.
- Lead one-off brand campaigns from concept through launch.
- Create content that speaks authentically to home service pros.
- Produce a range of content formats including case studies, how-to guides, video scripts, testimonials, social media content, and long-form articles.
- Collect interviews from pros and transform their stories into content that builds trust and drives organic growth.
- Use content to fuel and support the growth of an engaged pro community through various channels.
- Build a thought leadership program for Topline Pro and key internal voices.
- Cultivate relationships with pro advocates and industry experts.
- Partner with Performance Marketing to create content for paid ads.
- Develop and own a repeatable playbook for content distribution that drives sales through SEO/GEO/AEO.
- Act as a player/coach, driving direction while being comfortable executing when needed.
- Track performance, iterate quickly, and scale successful content strategies.
Requirements
- 4-5 years of experience in content marketing, brand storytelling, or editorial with a diverse portfolio.
- Experience managing and developing at least one direct report.
- Proven ability to develop content strategy and build supporting systems from scratch.
- Experience leading integrated brand campaigns from concept to launch.
- Experience building or scaling a brand community.
- Track record of developing thought leadership content.
- Strong writing and editing skills across various formats.
- Genuine curiosity about and empathy for small business owners.
- Comfortable using data to guide decisions and track performance.
- Experience with SEO fundamentals and content distribution, including familiarity with GEO/AEO.
- Familiarity with tools like HubSpot, WordPress, or similar CMS, marketing automation, and digital asset management platforms.
- Collaborative approach, working effectively across different teams.
Skills
- Content Strategy
- Editorial Calendar Management
- Content Creation (Website, Email, Social, YouTube, Community)
- Brand Storytelling
- Community Building
- Content Engine Development
- Brand Campaign Management
- Direct Report Management
- Digital Asset Management (DAM)
- Content Production (various formats)
- SEO/GEO/AEO
- Marketing Automation
- Data Analysis
- Thought Leadership Development
- Cross-functional Collaboration
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $120K–$140K base salary range + equity
Benefits
- Full Medical, Dental, and Vision Health Coverage
- Computer and workspace enhancements
- 401(k) plan (non-matching)
- Unlimited vacation
- 9 company holidays including election day
- 1 personal volunteer day
- Company-paid Wellhub membership
- Dinner covered with Uber Eats
- Stocked kitchen
About the Company
- Topline Pro is building an AI-powered platform for service businesses, helping them acquire direct business quickly. Our digital storefront products assist service pros in getting discovered, trusted, and booked repeatedly. Co-founded by Nick Ornitz and Shannon Kay, the company has over 120 employees and plans to expand further in 2026. We serve thousands of local service businesses and have been recognized as a top Tech Company building for SMBs. Topline Pro is YC-backed, well-funded with several years of runway, and has experienced rapid growth. We are at an inflection point with a clear path to massive impact.
- We believe in hiring people, not just skills, and encourage applications even if not every box is checked.
- Topline Pro is committed to building an inclusive workplace and assembling a team from diverse backgrounds.
- We ensure individuals with disabilities receive reasonable accommodation throughout the application and interview process.
- We strongly encourage applications from underrepresented candidates and those from nontraditional backgrounds.
Equal Opportunity
- We ensure that individuals with disabilities receive reasonable accommodation throughout the application and interview process.
- We strongly encourage applications from underrepresented candidates and those from nontraditional backgrounds.