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About the Role

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the hotel's image. They will evaluate customer feedback, market conditions, and competitor information to implement marketing strategies, and coordinate all marketing, advertising, promotional activities, and social media campaigns.

Responsibilities

Manage brand agencies for collateral design, printing, and promotional requirements.
Organize special events to generate press and PR.
Research and identify co-marketing companies to complement the hotel brand and institute programs or events.
Create and curate unique lifestyle programming in coordination with the hotel operations team for PR articles and social media.
Manage PR agencies daily, ensuring objectives, strategies, and roadmaps are executed.
Monitor in-hotel Marketing and Brand Standards for compliance.
Coordinate with the Director of Revenue to integrate branding efforts into e-Marketing and online advertising strategies.
Support website blogs and manage content strategy with the Director of Revenue.
Develop promotions and packages resulting from PR and marketing initiatives.
Manage marketing plans, including offline advertising and online marketing activity coordination.
Assist with the development of marketing budgets.
Oversee hotel photo shoots and manage photo libraries.
Develop and implement property marketing partnership opportunities to create customer loyalty and increase market share.
Manage online reputation and messaging on third-party sites to ensure brand alignment and drive social media opportunities.
Provide support in strategic planning, market research, and presentation development.
Create monthly reports to track campaign success.
Create all branded presentation documents in the appropriate brand format.

Requirements

At least 1 to 3 years of experience in Marketing and Communications, with essential hospitality industry experience.
Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI/KPI metrics.
Strong presentation and communications skills.
Proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Effects.
Demonstrated ability to develop and maintain relationships with external and internal contacts.
Strong creative mind.
Ability to organize exclusive events.
Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress.
Ability to deliver strong print and collateral marketing materials.
Ability to work proficiently and quickly in a high-pressure and fast-paced environment.
Exceptional attention to detail and follow-up.
Maintain a warm and friendly demeanor at all times.
Must be able to effectively communicate verbally and written with all levels of employees and guests in an attentive, friendly, courteous, and service-oriented manner.
Must be able to multitask and prioritize departmental functions to meet deadlines.
Maintain regular attendance in compliance with Highgate Hotel Standards.
Maintain high standards of personal appearance and grooming.
Comply with Highgate Hotel Standards and regulations.
Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions.
Must be effective in handling problems, including anticipating, preventing, identifying, and solving them.
Must be able to understand and evaluate complex information from various sources.
Must be able to maintain confidentiality of information.
Perform other duties as requested by management.

Skills

Marketing Strategy
Brand Management
Public Relations
Social Media Marketing
Content Creation
Event Planning
Co-Marketing
Revenue Management Integration
E-Marketing
Online Advertising
Website Content Management
Promotions and Packages Development
Offline Advertising
Budget Development
Photo Shoots Management
Partnership Development
Online Reputation Management
Strategic Planning
Market Research
Presentation Development
Reporting
Photoshop
Adobe Illustrator
Premiere
After Effects
Shortstack
Offerpop
Hootsuite
Wordpress

Location

New York

Work Type

Full-time

Experience Level

1-3 years

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability insurance
Long-term disability insurance
401(k) Retirement Plan with employer matching contributions
Paid holidays
Paid vacation
Paid sick leave
Employee assistance program (EAP)
Educational opportunities / Tuition reimbursement
Paid jury duty leave
Personal leave
Medical leave
Military leave

About the Company

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.
With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition.
Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen.
The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.
With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.