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About the Role
The Key Account Manager (IFT) is responsible for developing and growing strategic relationships with Managed Retail Groups (MRGs) and key regional customers to deliver sustainable volume, value and distribution growth. Through effective Joint Business Planning (JBP), partnership management and commercial leadership, the role creates mutual value for both Asahi UK and its customers. As a senior member of the regional team, you will set the standard in commercial deal modelling, customer relationships and execution, and support team members' development.
Responsibilities
- Develop and deliver Joint Business Plans with key customers to achieve volume, distribution, and profitability objectives.
- Build strong customer relationships that drive retention, growth, and long-term partnership value, identifying opportunities to expand distribution, portfolio share, and rate of sale.
- Lead the execution of customer partnership plans, ensuring alignment between customers, route-to-market partners, and internal stakeholders.
- Monitor account performance, proactively managing risks and opportunities while adapting plans to deliver agreed targets.
- Manage customer investment effectively, using data, insight, and commercial understanding to maximise return on investment and support profitable growth.
- Deliver accurate forecasting, business planning, and commercial recommendations to support effective decision-making and account development.
- Ensure Asahi UK's premium brands are activated and executed to agreed standards, delivering customer activation plans that support both commercial and brand objectives.
- Evaluate performance and apply learnings to improve future activity effectiveness and commercial outcomes.
- Collaborate closely with route-to-market partners and cross-functional teams, sharing customer insight, best practice, and opportunities to support wider business goals.
- Contribute positively to team success through strong collaboration, knowledge sharing, and leading by example.
Requirements
- Strong communication and relationship-building skills.
- Commercial awareness and an interest in sales, negotiation, and business growth.
- Ability to influence and collaborate with a range of stakeholders.
- Strong planning, organisation, and prioritisation skills.
- Comfortable using data and insights to support decision-making.
- Self-motivated, resilient, and proactive in approach.
- Experience in sales, account management, hospitality, retail, or another customer-facing role.
- Experience managing customer relationships or business partnerships.
- Experience working towards commercial targets or performance objectives.
- Knowledge of the drinks, FMCG, hospitality, or wholesale sectors.
- Experience presenting, negotiating, or influencing stakeholders.
Skills
- Communication
- Relationship-building
- Commercial awareness
- Sales
- Negotiation
- Business growth
- Influencing
- Collaboration
- Planning
- Organisation
- Prioritisation
- Data analysis
- Insight generation
- Decision-making
- Forecasting
- Business planning
- Commercial recommendations
- Brand activation
- Performance evaluation
- Knowledge sharing
Location
- London
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Asahi Europe and International is committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are. We believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
Equal Opportunity
- We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.