Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior CRM Manager - Advocacy role.
Rezi rewrites your resume against Wise's job description. Free.
Tailor your resume to this Senior CRM Manager - Advocacy role.
Rezi rewrites your resume against Wise's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior CRM Manager - Advocacy posting at Wise — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior CRM Manager - Advocacy posting at Wise — free, in seconds.
About the Role
We are looking for a Senior CRM Manager to lead and drive CRM strategy and implementation across Invite and Pricing, focusing on commercial growth through referrals and price leadership. This role will own how we bring Wise’s price advantage to life through CRM, helping customers understand the value they get from Wise and using that value as a railway to advocacy and referrals. You will also own and evolve our Invite CRM strategy, identifying the right customer moments, propositions and incentives to encourage more customers to recommend Wise.
Responsibilities
- Develop and independently manage our Invite CRM strategy, including customer lifecycle management, segmentation, incentives and engagement initiatives.
- Own the CRM strategy for Pricing, ensuring customers understand the value they receive from choosing Wise.
- Use price leadership as a railway to referrals, connecting customers’ experience of Wise’s value with advocacy.
- Manage internal technical and non-technical stakeholder communication effectively influencing and aligning diverse teams.
- Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and independently manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
- Manage the customer database health with a focus on retention and engagement.
- Responsible for email calendar management, deliverability and monthly reporting.
- Implement the localisation process for Wise’s international campaigns.
- Maintain and implement a clear A/B testing plan.
Requirements
- Senior level experience in a CRM role (5+ years), with strong focus on segmentation, lifecycle management and stakeholder engagement.
- Comfortable working with different departments and senior stakeholders, including C-level executives.
- A true self-starter and impact-driven individual: you thrive on taking full ownership of projects with limited oversight and are adept at driving initiatives independently.
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
- Technically-savvy with a creative eye.
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
- Experience in a product-driven environment (Desirable).
- Competency in coding HTML, CSS or Shopify Liquid (Desirable).
- Experience using SQL and other analytical tools (Looker, GA, MixPanel etc.) (Desirable).
- Experience using Braze or similar cross-channel marketing platforms (Desirable).
- Experience working in an international organisation (Desirable).
Skills
- Segmentation
- Lifecycle management
- Stakeholder engagement
- Cross-channel communication (email, push, in-app messages)
- Customer segmentation
- HTML
- CSS
- Shopify Liquid
- SQL
- Looker
- GA
- MixPanel
- Braze
Location
- London
Work Type
- Full-time
Experience Level
- Senior level (5+ years)
Salary/Compensations
- GBP 62000 - GBP 75000
About the Company
- Wise is a global technology company, building the best way to move and manage the world’s money.
- Min fees. Max ease. Full speed.
- Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making and receiving international payments.
- We’re people building money without borders — without judgement or prejudice, too.
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Equal Opportunity
- We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.