Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Head of Product Marketing - Driver role.
Rezi rewrites your resume against Arrive's job description. Free.
Tailor your resume to this Head of Product Marketing - Driver role.
Rezi rewrites your resume against Arrive's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Head of Product Marketing - Driver posting at Arrive — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Head of Product Marketing - Driver posting at Arrive — free, in seconds.
About the Role
You would build an AI-native growth motion for the driver side of our UK marketplace, with AI in every campaign, message and test. You would own the driver side end to end: winning new drivers, turning first bookings into habits, and growing subscriptions. Every driver you win and keep fills a space a host is counting on, so you would see the difference you make quite quickly.
Responsibilities
- Win new drivers through paid search, paid social, display and signage, with landing pages built to convert and agencies held to a cost per new driver.
- Move drivers who first book at a car park kiosk or on the web into our app.
- Turn first bookings into habits with CRM messages triggered by what drivers do, and a holdout group on every message so we know what each message earns.
- Grow subscriptions: open up monthly spaces at the car parks we manage, cut subscriber churn, and move subscribers onto Season Plans.
- Run commuter experiments every week, using AI to build creative, write variants and read results, and kill what does not work.
- Plan and forecast paid media budgets with finance, and spend only where we can measure the return.
- Lead the work with product, pricing and data, so the app, prices and campaigns are all built for the same drivers.
Requirements
- Has 5+ years in growth marketing, ideally in a consumer marketplace or subscription business, with results they can tie to revenue.
- Has run acquisition and retention together, across paid media, CRM and app adoption, and proved what worked with holdout tests.
- Leads across product, pricing and data teams, and uses behavioural data to find user insight, spot opportunities and run tests.
- Reporting to the Digital Marketing Director.
Skills
- AI
- Growth marketing
- Consumer marketplace
- Subscription business
- Paid media
- CRM
- App adoption
- Holdout tests
- Product
- Pricing
- Data
- Behavioural data
Location
- UK
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform.
- Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide.
- Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space.
- It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone.
- Travel is more than a journey, it’s how you Arrive.