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About the Role

As an Enterprise Architect, you will be the strategic technical leader responsible for defining, evolving, and governing enterprise-wide MarTech architecture for our clients. You will operate at the intersection of business, technology, data, and innovation, translating business strategies into scalable architectural roadmaps that drive measurable business outcomes. You will act as a trusted advisor to both clients and internal stakeholders, ensuring that enterprise marketing ecosystems align with long-term business objectives while supporting innovation, operational excellence, scalability, and profitability. You will also act as an ambassador of VML MAP values, principles, and ways of working, contributing to the growth and evolution of the wider Tech & Data practice.

Responsibilities

Define and maintain enterprise MarTech architectural roadmaps aligned to both short-term and long-term business goals.
Translate complex business strategies into scalable technical visions and actionable transformation plans.
Align enterprise architecture with broader business and marketing objectives to support growth and customer-centricity.
Support clients in defining future-state architecture and transformation strategies.
Design and orchestrate complex enterprise MarTech ecosystems involving multiple platforms, marketing clouds, vendors, integrations, and data sources.
Define scalable architectural blueprints and integration patterns across disparate systems and cloud environments.
Ensure interoperability, scalability, performance, reliability, and operational efficiency across the wider technology landscape.
Simplify and optimise enterprise ecosystems while maintaining alignment with strategic business goals.
Define enterprise-wide data architecture strategies, governance principles, and integration standards.
Ensure compliance with data privacy regulations such as GDPR and CCPA through Privacy by Design principles.
Establish architectural governance frameworks, standards, and best practices.
Ensure enterprise solutions maintain strong security, scalability, and data quality standards.
Drive innovation initiatives and continuously evaluate emerging MarTech, AI, and cloud technologies.
Identify opportunities to improve client ecosystems, operational maturity, and customer experiences through modern technology adoption.
Stay up to date with evolving industry trends, enterprise architecture patterns, and best practices.
Champion AI adoption and innovation initiatives where relevant.
Act as a trusted advisor to senior client stakeholders, including CMOs, Enterprise Architects, and business leadership teams.
Influence strategic decision-making by connecting business needs with enterprise technology opportunities.
Support pre-sales, strategic consulting, innovation initiatives, and transformation programs.
Partner with Account, Strategy, and Solution Consulting teams to identify growth opportunities and shape enterprise solution approaches.
Balance technical excellence with commercial pragmatism to drive both client value and sustainable delivery outcomes.
Operate across cross-functional and cross-capability teams, including Tech & Data, Experience, Strategy, Paid Media, Marketing Operations, Solution Consulting, and Account capabilities.
Provide technical leadership across large-scale and complex client engagements.
Mentor and support Solutions Architects, Technical Architects, Developers, and other technical specialists.
Drive alignment across global teams, portfolios, and capabilities to promote reusable enterprise patterns and best practices.
Contribute to communities, guilds, knowledge-sharing initiatives, and capability growth across VML MAP.
Support the stabilisation, optimisation, and operationalisation of enterprise MarTech ecosystems.
Ensure enterprise solutions deliver measurable business outcomes and long-term operational success.
Oversee KPIs, performance metrics, and ROI expectations across enterprise platforms.
Participate in resolving complex technical and operational challenges across client ecosystems.

Requirements

10+ years of progressive experience in technical architecture, with extensive experience operating in Enterprise Architect roles within MarTech ecosystems.
Deep expertise across Salesforce Marketing Cloud and broader enterprise MarTech platforms such as Data Cloud, CDPs, CRM, Analytics, CMS, AdTech, and cloud ecosystems.
Proven experience designing and governing enterprise-wide marketing technology landscapes across multiple vendors and cloud environments.
Strong understanding of enterprise architecture principles, integration patterns, API strategies, cloud solutions, scalability, reliability, and performance optimisation.
Experience defining enterprise data architecture, governance models, and privacy-by-design frameworks.
Demonstrated experience influencing business outcomes through enterprise technology strategy and consultancy.
Strong stakeholder management and influencing skills, including experience engaging with executive leadership and senior client stakeholders.
Experience supporting pre-sales, innovation initiatives, strategic consulting, and business development activities.
Passion for mentoring, knowledge sharing, and growing technical communities.
Strong understanding of the digital agency landscape and consultancy-driven client delivery models.
Experience working across global teams and cross-functional organisations.
Familiarity with enterprise architecture frameworks such as TOGAF and their practical application within MarTech ecosystems.

Skills

MarTech
Enterprise Architecture
Salesforce Marketing Cloud
Data Cloud
CDPs
CRM
Analytics
CMS
AdTech
Cloud ecosystems
Integration patterns
API strategies
Scalability
Reliability
Performance optimisation
Data architecture
Governance models
Privacy-by-design
Stakeholder management
Consultancy
TOGAF

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

10+ years of progressive experience in technical architecture
Extensive experience operating in Enterprise Architect roles within MarTech ecosystems

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
VML MAP is a world-leading Centre of Excellence that helps businesses humanise the relationship between brands and customers through hyper-personalisation at scale, marketing automation, CRM, and data-driven experiences.
With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world’s most admired brands to help them become truly customer-centric organisations.
Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.