Online Marketing Manager:in (m/w/d) – Performance & Kampagnen
FORUM Berufsbildung · BE, DE
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About the Role
Bei FORUM Berufsbildung unterstützen wir Menschen, sich beruflich neu aufzustellen. Wir suchen eine Person, die Performance-Marketing beherrscht und Lust hat, damit etwas Sinnvolles zu bewegen, um noch mehr Menschen den Weg zu uns zu finden.
Responsibilities
- Plan, implement, and optimize campaigns to increase course and further education registrations.
- Manage Google Ads, Meta, and LinkedIn campaigns, maximizing budget efficiency.
- Identify and utilize effective channels to reach target audiences.
- Enhance brand visibility for FORUM Berufsbildung.
- Develop dashboards for ongoing campaigns (online & offline) to derive insights from results.
- Track leads from initial click to registration using CRM and marketing automation tools.
Requirements
- Several years of experience in performance or online marketing.
- Proficiency with Google Ads, Meta Ads, and LinkedIn Ads.
- Solid knowledge of GA4 and Looker Studio.
- Experience with HubSpot is desirable.
- Analytical thinking for data-driven decision-making.
- Independent and structured work approach.
- Very good German language skills.
Skills
- Performance Marketing
- Online Marketing
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Looker Studio
- HubSpot
- CRM
- Marketing Automation
- Data Analysis
- Campaign Optimization
Location
- Central location
- Mobile work day per week possible
Work Type
- Full-time
- Part-time
- Flexible working arrangements
Experience Level
- Several years of experience
Benefits
- 30+ vacation days
- Additional days off on Christmas Eve and New Year's Eve
- Company pension plan
- Public transport subsidy
- Company health management
- Sports activities via Wellhub
- Team events
About the Company
- FORUM Berufsbildung has been supporting individuals in finding their path, learning new things, and developing professionally for around forty years.
- Education is viewed as a process that encourages, strengthens, and opens doors.
- The company believes in the power of self-efficacy and that everyone has the ability to effect change.
- Employees actively shape the company, with spaces for ideas to grow, shared responsibility, and engagement yielding tangible results.
- The culture is characterized by appreciation, openness, and genuine team spirit, with mutual support, learning, and shared celebration.
- Attitude is valued over hierarchy, and people over numbers.
- FORUM Berufsbildung is a place for individuals seeking purpose in their work and enjoying rethinking education.
- It is for those who want to take action, create, experiment, and make a difference now.
Equal Opportunity
- We live diversity and welcome all applicants.